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Ireland’s Ancient East Food and Drink Guide for Visitor Experiences Launched

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Ireland’s Ancient East Food and Drink Guide for Visitor Experiences Launched

Ireland’s Ancient East Food and Drink Guide for Visitor Experiences Launched
September 20
11:43 2017

Fáilte Ireland (National Tourism Development Authority) has launched ‘Ireland’s Ancient East – A Guide for Food and Drink Visitor Experiences’ for food businesses who wish to diversify into tourism in Ireland’s Ancient East region. The guide will provide businesses with the tools to help give visitors an unforgettable experience by sharing the great stories of our food and place, the history and ingredients.

Research has shown that while there are strong food-based visitor experiences available in the region, some are not aligned to local history of the Ireland’s Ancient East brand. Fáilte Ireland wishes to address this gap by implementing a programme to deliver an excellent food experience to the visitor based on place and past.

Fáilte Ireland’s Head of Ireland’s Ancient East, Jenny De Saulles explains: “Everyone has a role to play in delivering the best possible visitor experience and Fáilte Ireland are delighted to support the development and delivery of the food and drink visitor experience in Ireland’s Ancient East. In essence, our purpose is to make Ireland’s Ancient East the most engaging, enjoyable and accessible cultural holiday experience in Europe, by their very nature food and drink are among the most engaging and enjoyable of all.”

CAPTION:

Pictured are Claire Canning, Slane Distillery, Co Meath; Justine Carey, Fáilte Ireland; and Mary Bulfin, Wild Food Mary, Birr, Co Offaly.

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