FDBusiness.com

Irish Cream Liqueur Recovers From ‘Lost Decade’

 Breaking News
  • AllinAll Ingredients Officially Opens New €5 Million Facility in Dublin An Taoiseach Leo Varadkar, TD (pictured above left), has officially opened AllinAll Ingredient’s new state-of-the-art manufacturing and Research and Development facility in Rosemount, Dublin. The company, which has been in the food industry for over 20 years, develops and manufactures ingredients, sauces and blends for the processed food market. Its R&D lead team have developed [...]...
  • Starbucks Extends Strategic Partnership With Arla Foods After seven years of a successful business partnership, Starbucks has a new strategic licensing agreement with the farmer-owned dairy co-operative Arla Foods. The two companies have signed a long-term 21-year strategic agreement, giving Arla Foods license to continue to manufacture, distribute and market Starbucks premium milk-based ready-to-drink (RTD) coffee beverages for the EMEA region (Europe, [...]...
  • Dual Quality of Food – European Commission Releases Common Testing Methodology The European Commission has just released a new common methodology for comparing the quality of food products across the EU. The Joint Research Centre (JRC), the European Commission’s Science and Knowledge service, has developed a common methodology to allow national consumer authorities to carry out tests comparing the composition and characteristics of food products sold [...]...
  • Müller Launches FRijj Ambient Range Müller has introduces FRijj with a longer lasting ambient recipe for the first time. The new FRijj ambient range is being produced at Müller’s Severnside site, which has benefited from substantial investment to create a new centre of excellence for milk drinks and fresh cream. Müller intends to use the increased capabilities at Severnside and across [...]...
  • Irish Gin Exports Up 433% in First Quarter of 2018 New CSO figures reveal that the value of Irish gin exports grew by a whopping 433 per cent in the first quarter of 2018, compared to the first quarter of 2017. In the first quarter of 2018, exports of Irish gin were valued at €935,000, compared to just €175,000 in the first quarter of 2017. [...]...

Irish Cream Liqueur Recovers From ‘Lost Decade’

Irish Cream Liqueur Recovers From ‘Lost Decade’
December 07
09:52 2017

The Irish Spirits Association (ISA) has launched a Love Irish Cream Liqueur campaign. In the lead-up to Christmas, which is a very important time for Irish cream liqueur sales, the campaign aims to restart a conversation about the uniqueness of the product category, its importance to Ireland, and the need to protect it against fake products.

According to the ISA, Irish cream liqueur is growing in popularity at home and abroad, after recovering from a ‘lost decade’ during which growth stagnated. Over 90 million bottles of Irish cream liqueur were sold globally in 2016.  Preliminary figures from Nielsen show that the value of Irish cream liqueur sales in the important Irish off-trade sector have increased by 3.4 per cent during 2017.

The contribution of the Irish cream liqueur industry to the Irish economy is significant. In 2016, Irish cream liqueur producers purchased 316 million litres of fresh cream from Irish farmers, sourced from 46,000 dairy cows.

The Love Irish Cream Liqueur campaign aims to highlight the fact that Irish cream liqueur is protected by an EU-recognised Geographic Indication (GI) and to seek enhanced protection of this GI in international markets. A GI means that Irish cream liqueur must be produced on the island of Ireland in accordance with an EU-approved technical file. The GI protects the integrity and quality of this spirits category and the investment being made in production and employment on the island of Ireland.

John Harte, chairman of the Irish Spirits Association, comments: “Since its origin in 1974, Irish Cream Liqueur has been one of Ireland’s most successful spirits categories, loved by millions of people around the world. After a lost decade, during which growth in the category stalled, I am delighted to see that Irish Cream Liqueur sales are once again growing in Ireland and globally.”

He adds: “In the lead-up to Christmas, we are delighted to launch this campaign, which seeks to raise awareness of Irish cream liqueur and protect the category. We hope this campaign will be accompanied by increased efforts by industry and stakeholders to monitor the markets and crackdown on fake, non-GI produce.”

The Irish Spirits Association recently facilitated a meeting between Irish cream liqueur producers and the Department of Agriculture Food and the Marine to progress efforts to tackle fake, non-GI produce.

CAPTION:

Picture shows William Lavelle, Head of ISA (right), with Carleen Madigan, ISA Legal Advisor, and John Harte, Donohoes Drinks, ISA Chair.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements