FDBusiness.com

Irish Crisp Maker Cracks UK With Tesco Deal

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

Irish Crisp Maker Cracks UK With Tesco Deal

Irish Crisp Maker Cracks UK With Tesco Deal
April 24
16:33 2014

Keogh’s Crisps has become the latest Irish company to make it on to the shelves of Tesco UK, opening up a potentially massive opportunity for the Dublin potato farmers. Keogh’s Farm has just agreed a deal with Tesco UK, which will see the family’s hand cooked artisan potato crisps go on sale in 255 Tesco stores throughout the UK. Keogh’s Farm currently employ 40 at its farm in Oldtown in North County Dublin.

“As a small, family owned business, this deal with Tesco UK opens a potentially massive opportunity for the business,” says Tom Keogh, managing director of Keogh’s Crisps. “Tesco Ireland has worked with us to get our brand to this stage in the UK. The deal has the potential to allow us to double our turnover in the UK quickly and opens up the chance to try additional markets in Europe where we don’t currently stock our products.”

During a visit to Tesco Ireland, Tesco plc CEO Philip Clarke sampled Keogh’s range of hand cooked artisan potato crisps. Tesco then worked with Keogh’s to get the firm a seasonal slot in the UK for St Patrick’s Day 2013.

John Paul O’Reilly, commercial director of Tesco Ireland, says: “Keogh’s is one of the great success stories of the Tesco-Bord Bia Supplier Development Programme. This is a platform that has worked very well to help companies like Glenilen Farm and Lir Chocolates in recent years to reach an international market.  It is one of the ways Tesco is committed to supporting Irish suppliers.”

Keogh’s Farm is the only on-farm producers of hand cooked artisan potato crisps in Ireland and the only potato growers in the world who offer fresh potatoes and potato crisps from the same farm side by side on shelves. In 2011, the family came up with the idea of using their potatoes to create high quality crisps and the following year were on the shelves of Tesco Ireland.

CAPTION:

Pictured to mark the announcement of Keogh’s going on sale in 255 Tesco UK stores is Irish Minister of State at the Department of Agriculture, Food and the Marine, Tom Hayes TD with Tom Keogh from Keogh’s Crisps and John Paul O’Reilly, Commercial Director from Tesco Ireland.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements