FDBusiness.com

Irish Gin Exports Set to Grow Significantly in 2018

 Breaking News
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...
  • The Hershey Company Takes Minority Stake in Irish Snacking Brand The Hershey Company, the US-based food group, has made a minority investment in Fulfil Holdings, the owner of the snacking brand FULFIL. Headquartered in Dublin, Ireland, FULFIL has rapidly grown since its inception, now outselling many traditional chocolate snack bar brands in the UK and Ireland and named a top 50 consumer brand in Ireland. Brian [...]...
  • UK Restaurant Numbers Drop Again as Consumer Tastes Shift Britain’s restaurant numbers have fallen for the sixth quarter in a row, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals. Independent operators have borne the brunt of the closures with group-owned restaurants proving more resilient despite some major brand failures. The quarterly survey of the country’s supply of licensed premises reports a 3.4% drop in [...]...

Irish Gin Exports Set to Grow Significantly in 2018

Irish Gin Exports Set to Grow Significantly in 2018
February 01
10:52 2018

Irish gin is expected to go global this year, with exports set to rise significantly, according to Alcohol Beverage Federation of Ireland (ABFI), which has just released its outlook for 2018. In the outlook, ABFI, which represents drinks manufacturers and suppliers in Ireland, raised serious concerns about what it describes as the draconian and disproportionate advertising and labelling proposals in the Public Health (Alcohol) Bill.

Here is what to expect from the industry this year:

Irish Gin goes global

In Ireland, the growing demand for gin has been matched by an explosion in the number of Irish gin producers, with over 30 Irish gin brands now on the market. Many of these producers are also exporting, with exports of Irish gin more than trebling during 2017. While 2017 marked a breakthrough in term of exports for Irish gin producers, 2018 is set to see Irish gin going global, with exports expected to grow significantly in the US, Canadian, UK and German markets.

The Irish Whiskey Renaissance will bear fruit

Production of Irish whiskey continues to grow to meet demand. Since 2014, the number of operational Irish whiskey distilleries has grown from four to 18, with 16 more planned. Overall, production of Irish whiskey is forecast to double between 2015 and 2020 and double again in the following decade.

However, under law, Irish whiskey must be aged for at least three years and one day. This means there is a lag between distilling and sale. 2018 will see a number of recent distilleries releasing their own distilled stock for the first time, meaning the Irish whiskey category will get even more exciting and diverse for consumers looking to try new, high-quality Irish whiskey products.

New flavours and more choice for beer drinkers

The most notable trend in the beer sector has been the introduction of new flavours in international markets, catering to the changing taste preferences of consumers. Another trend that has started to emerge in Europe and the United States has been the growing demand for low alcohol and non-alcohol beer. These trends have already started to hit Ireland and ABFI anticipates they will continue in 2018.

Already, there has been an influx of new products to the market in Ireland. According to Bord Bia, there are now over 100 craft beer brands in the country.

An export powerhouse

Irish drinks exports rose by 8 per cent last year to €1.5 billion. According to Bord Bia, the outlook for Irish drinks exports in 2018 is positive, driven by the ongoing growth trajectory of Irish Whiskey, the popularity of premium brands and product innovation.

Drinks related tourism will continue growing 

Whiskey manufacturing has a strong relationship with the tourism industry, so growth in the Irish whiskey industry will continue to positively benefit tourism in 2018. The number of visitors to Irish whiskey distillery visitor centres has increased by 25 per cent since 2015.

Irish beer related tourist attractions are also set to draw huge numbers in 2018. 2017 was another record-breaking year for the Guinness Storehouse, with more than 1.7 million guests. Additionally, a number of small and craft breweries like Carlow Brewing Company and Wicklow Wolf Brewery are now offering brewery tours. With about 100 craft breweries now in Ireland, more and more breweries will likely become tourist attractions. 

Greater demand for agri inputs

The vast majority of Irish breweries and distilleries source their barley and malt locally, with the Irish drinks industry spending €1 billion on grains and dairy every year. It is anticipated that export growth, particularly of Irish whiskey, will lead to further increased demand for Irish grain. Furthermore, the commitments made by Irish drinks producers under Bord Bia’s Origin Green scheme means more agricultural raw materials will be sourced locally.

While there are strong prospects for the industry, ABFI has warned that the Public Health (Alcohol) Bill could hinder future growth.

Alcohol Bill could negatively impact choice and innovation

As part of the Public Health (Alcohol) Bill, the Government is proposing to introduce health warnings on all alcohol products sold in the Republic of Ireland. This includes a cancer warning on alcohol products, which ABFI says would put huge additional costs on producers. This increased cost would be particularly harmful for small local producers and new entrants. The labelling requirements would act as a severe barrier to entry and such a measure would cause serious reputational damage to Ireland’s premium drinks products.

According to ABFI, the advertising content restrictions being proposed in the Alcohol Bill would also hugely damage small players and new entrants to the market, as they wouldn’t be able to effectively advertise their products to consumers.

Patricia Callan, Director of Alcohol Beverage Federation of Ireland (ABFI), says: “The drinks industry is an important Irish industry, with innovation at its core. However, we are concerned about the unintended negative consequences of the Public Health (Alcohol) Bill. We have seen a number of new players and new products hit the market in recent years, which has supported growth. The Alcohol Bill could slow down or even reverse this growth, as it includes proposals that would act as a barrier to entry and a barrier to innovation. Furthermore, the Bill is being introduced at a tumultuous time for Irish business, with 2018 due to be a pivotal year in the Brexit negotiations.

“We believe there is scope for reasonable amendments on advertising and labelling, which would protect competition, innovation and investment in the industry, as well as choice for consumers.”

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements