FDBusiness.com

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022
April 10
12:27 2018

Irish gin producers want to treble sales by 2022, with the aim to sell 5 million bottles or 400,000 9-litre cases around the world, according to the Irish Spirits Association (ISA). The ISA has launched a Strategy for Irish Gin 2018-2022, which aims to promote the worldwide growth of Irish gin over the next five years by developing world-leading standards for quality and authenticity.

2017 was a breakthrough year for Irish gin. Exports more than trebled and 130,000 cases of Irish gin were sold around the world. In response to this growth, the ISA created an Irish Gin Working Group to create this strategy for further growth.

The new strategy identifies the main target markets for Irish gin. While Ireland will remain the most important market, Irish Gin producers have identified the UK, Spain, Germany, the USA and Canada as the priority export markets. The strategy also sets out four key goals and a number of actions to deliver on the vision and growth targets for Irish gin.

Firstly, the industry wants to develop world-leading standards for Irish gin. This involves creating an Irish Gin Standard for quality and authenticity that will be enforced on a national and international level. The ISA will also work with producers to develop and promote a recognised gold standard logo for Irish distilled gin.

Secondly, producers will promote Irish gin worldwide, starting with the five key target markets. This involves working with state organisations to promote Irish gin in trade missions, promotional campaigns, trade fairs and events in these markets. Recently the ISA took part in a successful Government led trade mission to Canada where it promoted Irish gin.

Thirdly, the industry aims to help sustain a vibrant home market for gin. As part of this it will work to avoid unnecessary over-regulation, with gin producers identifying the labelling proposals in the Public Health (Alcohol) Bill as a key area of concern.

Finally, the industry will support the viability of Irish gin producers. This involves working with state agencies to support the growth of these companies as well as development into new areas such as,for example, the creation of visitor centres.

Pat Rigney (pictured above), chair of the Irish gin working group in the Irish Spirits Association and founder of The Shed Distillery in County Leitrim, comments: “The Irish gin industry is ambitious, and our ambitions are increasingly global. Irish gin is already regarded as a world-leader in terms of quality and authenticity. As sales begin to increase at home and abroad, we want to ensure that we can take advantage of this positive growth trajectory by developing world-leading, consumer focused standards, building on Ireland’s reputation for great food and drink. Export-growth is vital, and we have identified five priority international markets that we wish to target for growth with the support of Government and statutory partners. Export-growth will support job creation through Ireland and help deliver on the Government’s FoodWise 2025 targets.”

Brian Fagan, Founder and Director of Glendalough Distillery in County Wicklow, says: “Irish gin has enjoyed significant growth over recent years and it is important that the industry works together to ensure the sustainability and continued growth of the category. It is our hope that by implementing the highest possible standards, continuing to innovate and working together to promote the category on a global scale, Irish Gin will gain an international reputation equal to that of Irish whiskey and Irish cream liqueur. Given that Glendalough Wild Botanical Gin is now selling well from Tokyo to Toronto – and 40 markets in between – we are extremely confident in the outlook for the Irish Gin category in the years to come.”

Peter Mulryan, Director of Blackwater Distillery in County Waterford, says: “We have seen that consumers in the home market and in export markets really respond well to the quality and authenticity we offer through our products. As we continue to grow as an industry, it’s vital that we maintain these key points of differentiation. The proposal for an Irish Gin Standard is key to this. The standard is all about transparency, it lets consumers know that they are buying a quality gin that is distilled in Ireland.”

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements