FDBusiness.com

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022

 Breaking News
  • Autumn Chill Puts Sunday Lunch Back on the Menu For UK Shoppers UK shoppers have returned to seasonal favourites as supermarket spending cools off, according to the latest figures from Kantar Worldpanel, for the 12 weeks to 7 October 2018. Overall sales grew 3.2% compared to the same 12 weeks last year. Though this is a slight slowdown from the highs reached during 2018’s hot summer, sales [...]...
  • Müller Milk & Ingredients Completes Integration and Appoints CFO Brian Watson has been appointed as Chief Finance Officer at Müller Milk & Ingredients (MMI). He joins the business from Marmon, a $7.7 billion Berkshire Hathaway company operating in the supermarket and food service sector. The appointment comes as MMI confirms completion of the biggest integration the UK dairy industry has ever seen – merging [...]...
  • Emmi Leads by Example As a manufacturer of speciality cheeses, Swiss dairy group Emmi is now setting an example for environmental protection by investing in a high-performance photovoltaic system at its Platteville site in the state of Wisconsin in the US. With 1,600 panels installed on the roof, the system can cover 15% of the company’s electricity requirement. The [...]...
  • Kerry Group Commits €1 Million to Bring RAIN Programme to West Africa Kerry Group has extended its partnership with Concern Worldwide through a 4-year project to improve food security and nutrition in Niger. The Realigning Agriculture to Improve Nutrition (RAIN) programme will make lasting improvements to food security, nutrition and the overall livelihoods in the Tahoua Region of Niger. This second phase of the RAIN programme will [...]...
  • Greencore to Divest US Business in $1 Billion Deal Greencore Group, the Irish and UK convenience food business, has agreed to sell its entire US business to an affiliate of Hearthside Food Solutions for US$1.075 billion (£817 million) on a cash and debt-free basis. Hearthside is a major US contract food manufacturer with a heritage in US food industry outsourcing. The disposal will leave [...]...

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022

Irish Gin Producers Aim to Treble Sales to 5 Million Bottles by 2022
April 10
12:27 2018

Irish gin producers want to treble sales by 2022, with the aim to sell 5 million bottles or 400,000 9-litre cases around the world, according to the Irish Spirits Association (ISA). The ISA has launched a Strategy for Irish Gin 2018-2022, which aims to promote the worldwide growth of Irish gin over the next five years by developing world-leading standards for quality and authenticity.

2017 was a breakthrough year for Irish gin. Exports more than trebled and 130,000 cases of Irish gin were sold around the world. In response to this growth, the ISA created an Irish Gin Working Group to create this strategy for further growth.

The new strategy identifies the main target markets for Irish gin. While Ireland will remain the most important market, Irish Gin producers have identified the UK, Spain, Germany, the USA and Canada as the priority export markets. The strategy also sets out four key goals and a number of actions to deliver on the vision and growth targets for Irish gin.

Firstly, the industry wants to develop world-leading standards for Irish gin. This involves creating an Irish Gin Standard for quality and authenticity that will be enforced on a national and international level. The ISA will also work with producers to develop and promote a recognised gold standard logo for Irish distilled gin.

Secondly, producers will promote Irish gin worldwide, starting with the five key target markets. This involves working with state organisations to promote Irish gin in trade missions, promotional campaigns, trade fairs and events in these markets. Recently the ISA took part in a successful Government led trade mission to Canada where it promoted Irish gin.

Thirdly, the industry aims to help sustain a vibrant home market for gin. As part of this it will work to avoid unnecessary over-regulation, with gin producers identifying the labelling proposals in the Public Health (Alcohol) Bill as a key area of concern.

Finally, the industry will support the viability of Irish gin producers. This involves working with state agencies to support the growth of these companies as well as development into new areas such as,for example, the creation of visitor centres.

Pat Rigney (pictured above), chair of the Irish gin working group in the Irish Spirits Association and founder of The Shed Distillery in County Leitrim, comments: “The Irish gin industry is ambitious, and our ambitions are increasingly global. Irish gin is already regarded as a world-leader in terms of quality and authenticity. As sales begin to increase at home and abroad, we want to ensure that we can take advantage of this positive growth trajectory by developing world-leading, consumer focused standards, building on Ireland’s reputation for great food and drink. Export-growth is vital, and we have identified five priority international markets that we wish to target for growth with the support of Government and statutory partners. Export-growth will support job creation through Ireland and help deliver on the Government’s FoodWise 2025 targets.”

Brian Fagan, Founder and Director of Glendalough Distillery in County Wicklow, says: “Irish gin has enjoyed significant growth over recent years and it is important that the industry works together to ensure the sustainability and continued growth of the category. It is our hope that by implementing the highest possible standards, continuing to innovate and working together to promote the category on a global scale, Irish Gin will gain an international reputation equal to that of Irish whiskey and Irish cream liqueur. Given that Glendalough Wild Botanical Gin is now selling well from Tokyo to Toronto – and 40 markets in between – we are extremely confident in the outlook for the Irish Gin category in the years to come.”

Peter Mulryan, Director of Blackwater Distillery in County Waterford, says: “We have seen that consumers in the home market and in export markets really respond well to the quality and authenticity we offer through our products. As we continue to grow as an industry, it’s vital that we maintain these key points of differentiation. The proposal for an Irish Gin Standard is key to this. The standard is all about transparency, it lets consumers know that they are buying a quality gin that is distilled in Ireland.”

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements