FDBusiness.com

Irish Whiskey Industry to More Than Double Worldwide Sales by 2030

 Breaking News
  • Mars Wrigley Confectionery Names New Global President Mars, Incorporated has appointed Andrew Clarke, currently Chief Marketing & Customer Officer, to the role of Global President ‐ Mars Wrigley Confectionery. Andrew Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Illinois. Andrew Clarke. Since 2015 Andrew Clarke has been Chief Marketing & Customer Officer. [...]...
  • More Milk Needed to Cover Demand in 2030 – New Technologies Will Help Between now and 2030 worldwide demand growth for milk and milk products will be three times the level of current US milk production. This was one of the main findings of the latest publication, from the IFCN – the Dairy Research Network – discussed at the 19th IFCN Dairy Conference, held at Teagasc, Moorepark, Cork [...]...
  • Danone Early Life Nutrition Launches Category Overhaul Danone Early Life Nutrition is launching a category refresh that spans its leading baby food brands, Cow & Gate and Aptamil. Cow & Gate is launching fifteen new food recipes across the pouch, cereal, jar and tray product ranges, as well as a complete packaging re-brand across its entire formula milk and food portfolio. Starting from mid-June, [...]...
  • Speed Up Poultry Processing – 15,000 bph With Meyn Rising consumer demand for high-protein food and changing customer preferences have spurred the global market for poultry meat. In response to this growing demand, the market has been forced to increase production volumes. This results in longer production days and increased line speeds. Especially greenfield projects, but also existing plants demand the highest possible processing [...]...
  • Mondelēz International Invests $200 Million in Czech Biscuit Plant to Accelerate Growth in Europe Mondelēz International has invested $200 million since 2014 in its Czech Republic-based Opava biscuit manufacturing facility, which employs nearly 1,000 people and produces Power Brands like Oreo, belVita, Milka and Cadbury, for the European market. The investment builds on Opava’s proud heritage of more than a century as a biscuit-making centre and supports the company’s [...]...

Irish Whiskey Industry to More Than Double Worldwide Sales by 2030

Irish Whiskey Industry to More Than Double Worldwide Sales by 2030
May 28
10:22 2018

The Irish Whiskey Association (IWA) has outlined its ambitious plans to more than double worldwide sales of Irish whiskey by 2030. The Irish Whiskey Association is part of ABFI, the Alcohol Beverage Federation of Ireland.

The vision for Irish whiskey strategy set a target of doubling the global sales of Irish whiskey from 6 million nine-litre cases to 12 million by 2020 and to double them again to 24 million by 2030.

Head of the Irish Whiskey Association William Lavelle says: “With sales of nearly 10 million cases in 2017 we are on target to reach and exceed the 12 million cases target by 2020 and we are now setting our sight on reaching 24 million cases by 2030.”

Irish whiskey is the fastest-growing spirits category in the world. The CSO reports that the value of Irish whiskey grew by 14.3% last year.

Lavelle adds: “We are an ambition industry and our ambitions are increasingly global. At present, half of all Irish whiskey is sold in just one market, the United States. Our goal is to target more growth in more markets. We want to expand from our current 135 markets to at least the 170 markets where Scotch whisky is sold. More critically, in the markets where we currently have a low sales base, we want to grow sales by double digits each year. Recently we increased sales across Europe and in emerging markets such as Canada, Mexico, and Africa. Going forward, Asia and the Far East is going to be a key focus for Irish whiskey export growth.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements