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Iron Maiden’s beer ‘could double’ Robinsons’s volumes

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Iron Maiden’s beer ‘could double’ Robinsons’s volumes

July 06
09:44 2013

Robinsons Breweries could double its annual volume sales, according to the company, after it has seen Iron Maiden’s premium beer Trooper, launched eight weeks ago, sell more than 1M pints.

Trooper, named after the classic song ‘The Trooper’ from the heavy rock
group’s 1983 album ‘Piece of Mind’, has become the fastest selling ale it ever brewed, Robinsons claimed.

“This is a great showcase for our new brew house and demonstrates the sorts of volumes it is capable of producing,” said Robinsons’ md Oliver Robinson.

In a press statement, a spokeswoman for Robinsons said: “Last year, Robinsons produced 13.3M pints of beer in total.

“If the first eight weeks of production and sales of Trooper are anything to go by, the Cheshire family brewers could quite possibly double the volume of beer they produce in a year.”

Fastest selling newly launched beer

Supermarket chain Morrisons has also hailed it as its fastest selling newly launched beer. “The bottle’s label has definitely been a huge factor in its success as has the push our stores have given it,” said Morrisons ales buyer Mark Land.

The bevvy was personally designed and developed by Iron Maiden vocalist and real ale enthusiast Bruce Dickinson with Robinsons’s head brewer Martyn Weeks.

Robinsons also touted it as the UK’s most liked ale on Facebook and predicted strong export sales for the product as Iron Maiden’s global fan base inspired enquiries from 184 countries.

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