FDBusiness.com

Is This the End of the Campaign For Real Ale?

 Breaking News
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...

Is This the End of the Campaign For Real Ale?

Is This the End of the Campaign For Real Ale?
April 01
14:47 2016

After 45 years of being one of the largest single-issue consumer groups in the world, the Campaign for Real Ale (CAMRA) could be coming to an end. The UK organisation is embarking on a consultation of as many as possible of its nearly 180,000 members to ask them who and what it should represent in the future – and it may no longer be focussed on real ale.

One of its four founders, Michael Hardman, has returned to lead the Revitalisation Project – a wholesale review into the purpose and strategy of CAMRA.

Members of the organisation will be invited to share their views about the future of CAMRA by completing surveys and attending around 50 consultation meetings across the UK this summer.

They’ll be asked whether CAMRA should move away from promoting and protecting traditional real ale and become more inclusive, or shed subsidiary issues which have become attached to the organisation over the years – such as pubs heritage, cider and foreign beer – in order to narrow its focus exclusively on cask-conditioned beer.

The Revitalisation Project is CAMRA’s response to the beer and pub industry, which has changed hugely since the organisation was founded in 1971.

CAMRALogoThe rise of craft beer and a resurgence of interest in beer in recent years, plus renewed threats to pubs, has challenged CAMRA to review if it is best positioned to represent its members in the future.

Options include becoming a consumer organisation for all beer drinkers, all pub goers regardless of what they drink, or even all alcohol drinkers, regardless of where they drink it.

Revitalisation Project Chairman Michael Hardman says: “This could mark a fundamental turning point for the Campaign for Real Ale. So fundamental, it may no longer continue as the Campaign for Real Ale and instead become a campaign for pubs, or a campaign for all drinkers. It’s not up to us though. It’s up to our members to tell us what they want the Campaign to do in the future.”

He adds: “CAMRA has sometimes been criticised for failing to move with the times, being old-fashioned and reactionary, and failing to embrace developments in the pub and beer industry such as craft beer. This is the chance for our members to tell us who we should represent in the future and what we should be campaigning for.”

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements