FDBusiness.com

Italy’s Love of Pasta Goes Off the Boil

 Breaking News
  • UK Bottled Water Sales Top 4 Billion Litres For First Time Last year’s hot summer boosted UK water drinks consumption by more than 7% to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £3.330 billion at retail prices. Sales of plain bottled water in retail packs increased by 7.9% to 3.4 billion litres, whilst [...]...
  • Morrisons Signs Up to Arla UK 360 Farm Standards Programme Arla Foods’s new farming standards programme Arla UK 360 continues to gain traction as Morrisons becomes the first retailer to commit to supporting the standards across its entire Arla milk supply. The move means approximately 200 Arla farmer owners will be directly supported by Morrisons to deliver across the eight farm business areas identified in [...]...
  • Vitafoods Europe 2019 – Guiding the Industry to a More Sustainable Future As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing sustainable foods which also offer a high nutritional value is set to grow, in both importance and complexity, over the next decade. It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda. The [...]...
  • Nordzucker to Invest €100 Million in Swedish Sugar Production Nordzucker Group will concentrate its sugar production in Sweden at its factory in Örtofta and as part of this process the refinery at Arlöv will be closed. Around €100 million will be invested in the strategy. The project is expected to be completed in autumn 2021. Based at Braunschweig in Germany, Nordzucker Group is one [...]...
  • FrieslandCampina Plans to Build a Sustainable Dairy Processing Plant International dairy co-operative Royal FrieslandCampina is exploring options to build a sustainable and innovative dairy processing plant in the Netherlands. The plant is intended for the processing of member milk into fresh dairy products, ingredients used for the production of early life and adult nutrition, and for cheese manufacturing. It would be built according to [...]...

Italy’s Love of Pasta Goes Off the Boil

Italy’s Love of Pasta Goes Off the Boil
May 30
14:48 2017

New research from Mintel reveals that sales of pasta in Italy had a compound annual growth rate (CAGR) of -2% between 2011 and 2015, with sales falling to 908,100 tonnes in 2016. According to Mintel, health is the reason this national cuisine has fallen on hard times. Indeed, today, almost one quarter (23%) of Italians say they are limiting the amount of pasta in their diet for health reasons, rising to 28% of those aged 55 and over.

While Italians still consume the biggest volume of pasta per capita globally, they are cutting back on this traditional staple. Mintel research finds that retail per capita consumption of pasta in Italy fell to 15.2 kg in 2016, down from 17.0 kg in 2011 and it also seems their tastes are changing. In 2015, just 7% of Italians said they consumed any gluten-free pasta, while 13% ate organic pasta and 36% wholewheat pasta. By 2016, however, one in three (33%) Italians said they had eaten gluten-free pasta, with 8% eating it once a week or more, while 63% had used or eaten organic pasta, with 21% eating it once a week more.  Meanwhile, 75% had eaten or used wholewheat or wholegrain pasta, with 30% eating it once a week or more.

Although Italians are turning their backs on tagliatelle, pappardelle and fettuccine, according to Mintel they remain in the top three pasta eating nations. In 2016, only the Brazilians (1,223,500 tonnes) and Russians (1,184,900 tonnes) consumed more.

Jodie Minotto, Global Food and Drink Analyst at Mintel, comments: “Health concerns over carbohydrate intake continue to plague sales of pasta, especially in Italy where retail sales have been in constant decline every year since 2009. The rising popularity of protein and the resurgence of low carb diets have made for a challenging environment for pasta, which is being shunned in favour of foods perceived to be healthier or more supportive of weight management efforts. New product development centred on positive nutrition and tapping into the ongoing interest in gluten-free food will help to polish pasta’s image.”

However, it’s not just in Italy that consumers are curbing their love of pasta. Across the globe ‘carbophobia’ is impacting sales. According to Mintel, the CAGR for pasta between 2011 and 2015 was -2% in UK, and completely flat in Australia, Canada, France, and the US.

In the UK, as many as 22% of adults are limiting their carbohydrate intake for health reasons; meanwhile, one fifth (20%) of users regularly substitute pasta, rice and noodles with vegetables in the style of familiar carbohydrates. Across Europe, consumers are cutting down on pasta for the sake of their well-being, with 19% of those in Spain, 16% in Poland and 15% in Germany and France (respectively) limiting the amount of pasta they’re eating for health reasons.

Away from Europe, in the US a significant 41% of consumers perceive rice and grains to be healthier than pasta.

While hunger for pasta may be waning, brands are innovating to appeal to consumers’ shifting appetites. Research from Mintel Global New Products Database (GNPD) reveals that one in seven (14%) pasta products launched in 2016 were gluten-free, up from just 5% of those launched in 2012. What’s more, 18% were organic, up from 11% launched in 2012, and 8% were wholegrain, up from 5% launched in 2012.

Jodie Minotto continues: “The trend for gluten-free and low carb diets and the vilification of wheat as a contributor to a variety of ailments, including weight gain, have contributed to the flat and declining sales of pasta in many key markets. As a result, the pasta category is vastly different to what it was even five years ago. Wheat-free, gluten-free and better-for-you options are now part of the standard pasta range. Consumer demand for natural, unprocessed foods has contributed to the rise in popularity of organic pasta, yet another option pasta brands now need to offer.”

As consumers shun carbs, some are starting to look for healthier alternatives. In the UK, ‘better-for-you’ is a choice factor for 24% of consumers when buying pasta. What’s more, pasta made with ancient grains appeals to 22% of consumers, while variants made with vegetables appeals to 30%.

Finally, in terms of new product development, according to Mintel GNPD the organic claim leads the way in Europe and the US. In 2016, 28% of all new shelf-stable pasta introductions carried an organic claim in both Europe and the US, while one in 10 (10%) introductions carried this claim in Asia Pacific. Low/no/reduced allergen was the second most popular claim in both Europe (22%) and the US (20%), while over one in 10 introductions carried this claim in Asia Pacific (13%) and Latin America (12%). Meanwhile gluten-free came in as the third most popular claim in the US (17%) and Europe (20%).

“All manner of ingredients are being used in next generation ‘pasta’, the latest of which is seaweed. Sourdough fermentation is also being used to improve digestibility of gluten in wheat based pasta,” Jodie Minotto concludes.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements