FDBusiness.com

It’s time to shatter “myths” about protein, says Arla Foods Ingredients

 Breaking News
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...
  • The Hershey Company Takes Minority Stake in Irish Snacking Brand The Hershey Company, the US-based food group, has made a minority investment in Fulfil Holdings, the owner of the snacking brand FULFIL. Headquartered in Dublin, Ireland, FULFIL has rapidly grown since its inception, now outselling many traditional chocolate snack bar brands in the UK and Ireland and named a top 50 consumer brand in Ireland. Brian [...]...

It’s time to shatter “myths” about protein, says Arla Foods Ingredients

It’s time to shatter “myths” about protein,  says Arla Foods Ingredients
June 17
10:05 2014

Many female consumers mistakenly believe that eating and drinking high protein products could make them fat or develop excessive muscle mass, according to whey protein supplier Arla Foods Ingredients.

The growing popularity of protein as an ingredient in recent years has been well documented. According to Euromonitor, protein supplements represent the fastest growing category in consumer health, with global sales rising by 59% to $5.4 billion between 2006 and 2011.

 

However, Arla Foods Ingredients is warning that the industry should not be complacent by assuming this means common misconceptions about protein have disappeared altogether. Despite scientific evidence to the contrary, some consumers – predominantly female – still avoid high protein products because they perceive them to be high in calories, and therefore fattening, or associate them with body builders and fear they will develop a muscular and unfeminine body shape.

Troels Laursen, Head of Health & Performance Nutrition at Arla Foods Ingredients, said: “We’re seeing huge numbers of new consumers buying into the whey protein space for the first time. But there remains large untapped potential because many women still believe – wrongly – that consuming higher levels of protein could have a negative impact on their physiology. It’s important manufacturers work with their ingredients suppliers to develop concepts that will shatter these myths by educating female consumers about the true benefits of whey protein.”

Arla Foods Ingredients will turn the spotlight on its latest whey protein innovations at the IFT Food Expo, which takes place from 22-24 June 2014 in New Orleans. Exhibiting on Booth 611, Arla Foods Ingredients will showcase Lacprodan®
DI-7017, a premium whey protein concentrate developed for the lifestyle nutrition market. It is ideal for use in great-tasting food and beverage applications, including long-life UHT drinks.

Arla Foods Ingredients will also highlight Lacprodan® HYDRO.365, a gold-standard whey protein hydrolysate created to offer fast recovery after physical activity. Easily digested and rapidly absorbed, Lacprodan® HYDRO.365 has the potential to reduce recovery time from days to hours when consumed within two hours of exercise. It offers superior nutrition to athletes who require fast recovery after intense competitive events or training and workout sessions.

Troels Laursen said: “These two ingredients show how it’s possible for us to develop whey proteins tailored to specific markets and applications, which in turn makes it possible to create product concepts that appeal to certain demographics. This is a sensible approach, because there’s no such thing as a one-size-fits-all product. Consumers have differing needs nutritionally and in terms of their lifestyles. With our portfolio of nutritional whey proteins, Arla Foods Ingredients is able to work closely with customers to develop the right concepts for the right markets every time.”

There is compelling evidence to counter the most common misconceptions people have about protein. Although some believe protein is fattening, gram for gram it actually contains fewer than half the calories in fat and the same amount as in carbohydrate. In addition, a recent study revealed that whey protein keeps people feeling full, helping them to lose weight . The researchers found that, over a period of five months, consuming whey protein daily led to a significant reduction in total body weight, waist size and fat mass.

Another myth about protein is that it will cause women to become bulked out with unwanted muscle. In fact, as part of a regular diet whey protein will help to improve a person’s overall body composition by keeping them more toned, because it encourages the body to produce lean muscle while discouraging fat storage. One study even found that a diet rich in whey protein increases a person’s basal metabolic rate, which is the amount of energy needed to keep the body going while it is at rest, thereby helping to maintain a healthy weight .

Troels Laursen concluded: “Clearly, if women still have misconceptions about the impact whey protein will have on their weight and body shape, we need to do more to address these. At Arla Foods Ingredients, we believe the most effective way to do this is to use tailored whey protein ingredients to create products that really resonate with women, so that they come to understand the real and tangible benefits offered by a diet rich in high quality whey protein.”

 

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements