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Jameson Brand Drives Irish Distillers Pernod Ricard

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Jameson Brand Drives Irish Distillers Pernod Ricard

Jameson Brand Drives Irish Distillers Pernod Ricard
September 07
09:28 2016

The Financial Year 2015/2016 proved to be another successful one for Irish Distillers Pernod Ricard internationally with the acceleration of the global development of Jameson Irish whiskey and the Single Pot Still range. Jameson continues to spearhead the renaissance of the Irish whiskey category, with the brand reaching its twenty-seventh year of consecutive growth, making it the most dynamic premium spirits segment globally. Volume growth was +12% for the year, with value growth of an impressive +16%, confirming the premium nature of this iconic brand. In 62 markets, Jameson is experiencing double- and triple-digit growth.

Jean-Christophe Coutures, chairman and chief executive of Irish Distillers Pernod Ricard, comments: “We have seen the global Irish whiskey renaissance continue with gusto, led by the category defining Jameson which is seeing double- and triple-digit growth in over 60 markets across the world. We aim to continue this growth with our new series of premium whiskeys such as The Whiskey Makers Series and our Deconstructed Series which have the original Jameson Irish Whiskey at their core. Our prestige brands continue to grow very impressively and are now exported to 22 markets.”

He continues: “However, despite the overall global success of our brands, the domestic market continues to pose challenges. Ireland has the third highest excise rates on spirits in Europe. It is damaging to our reputation that an American tourist can buy a bottle of Jameson in the US for almost half the price of the same bottle in Ireland, the home of Irish whiskey.”

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