FDBusiness.com

Java Gum pairs caffeine kick with blissful breath

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Java Gum pairs caffeine kick with blissful breath

Java Gum pairs caffeine kick with blissful breath
May 21
12:03 2013

Java Gum, one among many caffeine-added treats showed at this year’s Sweets and Snacks Expo, promises fresh breath and an energy boost—for adults only.

The minty chewing gum bears a few similarities to Wrigley’s much-maligned Alert Energy product. Both marry sugar-free gum with a modest dose of caffeine (Alert Energy with 40 mg per piece, Java with 65 mg). Wrigley, however, recently halted production of its gum after the US Food and Drug Administration (FDA) announced plans to investigate caffeine-added products’ effects on children and teens.

Marketing advantage

Stacey Pittman, vice president of sales for Java Gum, told ConfectioneryNews he believes his firm’s product will steer clear of the woes faced by Alert Energy for a few key reasons.

Wrigley’s product looks like it would appeal to kids, with its bright graphics and colors,” he said. “Our packaging is more adult.”

Pittman pointed to Java Gum’s packaging, with rich brown colors that evoke the coffee beverage that inspired the product name. He said Java Gum is positioned to appeal to wound-down office workers, construction staff and other adults looking for a quick pick-me-up, not school-aged kids looking to get wiggy.

Outright ban unlikely

Also, Pittman added that he believes because caffeinated gum was originally developed by the military (it was designed to keep weary soldiers at the top of their game), the FDA is unlikely to place an outright ban on the category. Instead, he said, the agency is more likely to require manufacturers to walk the line and steer clear of kid-friendly marketing tactics.

In addition to its positioning advantage, Pittman says, Java Gum also has managed to produced caffeinated gum without the slightly chemical bite sometimes found in caffeine added products.

Other new items

While the new products unveiled at the 2013 Sweets and Snacks Expo (an event produced by the National Confectioners Association) included notably fewer caffeine-added treats than recent years, there were still a number of energy-boosting offerings:

  • Awake Caffeinated Chocolate: This Canadian confectionery startup (launched last August by a group of sweet-toothed friends) displayed its milk and dark bars, each purporting to include the caffeine equivalent of a cup of coffee.
  • Good Day Chocolate: Touting its products as “functional food” treats, this company’s wares included two companion chocolates—Energy, with caffeine, amino acids and vitamins; and Calm, with a blend of herbs to help wind down.
  • Energems: From NRG Innovations LLC, these milk chocolate treats aim to provide an alternative to energy drinks; each serving includes the caffeine equivalent of one 8-oz can of Red Bull.
  • Perky Jerky: This snack product company puts caffeine in an unexpected edible—dried meat. The company launched six new varieties at this year’s expo.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements