FDBusiness.com

JDO gives Baltika beer a new bottle design

 Breaking News
  • Fazer Becomes Market Leader in Gluten-free Bakery Products Fazer Group is continuing to execute its growth strategy and invest in growing product categories by acquiring Vuohelan Herkku’s bakery and mill businesses. Vuohelan Herkku is one of the forerunners...
  • C&C Group Chief Retires C&C Group, the Irish and British drinks business, has announced that Stephen Glancey has stepped down as CEO and will leave the company at the end of February. Stephen Glancey...
  • KK Foods Plans £5.5 Million Expansion KK Fine Foods, a leading frozen food manufacturer based at Deeside in Wales, is set to expand and diversify with support from the Welsh Government, creating an additional 40 new...
  • Nestlé Launches Fund to Boost Packaging Innovation Nestlé has announced that it will invest up to SFr2 billion (€1.86 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of...
  • Bosch Packaging Technology is Now Syntegon Syntegon Technology is the new name for Bosch Packaging Technology, following the sale of the former Bosch division. Headquartered in Waiblingen, Germany, Syntegon Technology’s business focus is on intelligent and...

JDO gives Baltika beer a new bottle design

JDO gives Baltika beer a new bottle design
October 15
11:00 2016

One of Russia’s most popular beer brands, Baltika 3, is set to get a facelift with a new bottle design from JDO Brand & Design.

The Carlsberg-owned beer was aiming to elevate its position among international premium beers, while countering the threat of counterfeit beer products.

JDO was tasked with creating a more premium and modern design for the brand, retaining existing elements such as the label style and Baltika crest.

The result is described as a more contemporary, cleaner representation of Baltika 3. A deeper blue, an enlarged crest and a larger red hotspot all offer “a bold, confident and modern expression.”

JDO also added medal embossing around the neck to communicate brewing credentials and a strong ingredient story for the brand.

Paul Drake, JDO co-founder and executive creative director, commented: “The more defined structural profile delivers power, strength and masculinity to the brand, while the medal embossing and graphic detail cue authenticity and naturalness.”

Tatyana Chernaia, brand manager at Baltika, said: “JDO’s new design has succeeded in appealing to our existing loyal consumers as well as to a younger audience which will help establish opportunities for growth.”

About Author

admin

admin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements