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K3 AX announces new overseas partner

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K3 AX announces new overseas partner

March 28
13:16 2012

Microsoft Gold Certified Partner K3 AX is delighted to announce a new partner who will be selling its ERP systems overseas.

The new Dutch partner goes by the same name as K3 AX’s own feature-rich Enterprise Resource Planning (ERP) system for the fresh produce industry – FreshDynamics™.

In an agreement signed at the Berlin Fruit Logistica event in February, Holland-based Fresh Dynamics agreed to become the official overseas partner of K3 AX and introduce their product to a brand new business audience. The event saw K3 AX showcase the latest version of FreshDynamics™ to more than 2,400 companies from across the entire fresh produce value chain.

As the only specifically designed feature-rich ERP system for the fresh produce industry, FreshDynamics™ is based on the world’s most popular business software – Microsoft Dynamics® AX, with Microsoft’s strong pedigree and a $2.5 billion investment in the base technology.

Henk van Laar, the man behind the Fresh Dynamics company, flew out to Berlin specifically to sign the partnership contract with K3 AX and discuss the ways they will work together going forward. The deal will see Fresh Dynamics work in tandem with K3 AX to push their ERP system to the fresh produce industry and help to increase sales and awareness of the product in Holland.

The partnership signals the first ever overseas distribution deal for K3 AX who previously only marketed its products to the UK. However, in light of this agreement the business is beginning to look at making new ground in other countries as they look to make their Microsoft Dynamics AX business system a global product.

William Ball, Product Director for FreshDynamics™ said: “I am delighted to announce a new partner for K3 AX. The Fresh Produce market in the Netherlands is huge – far bigger than in the UK. To have a Dutch partner who has chosen to adopt our software believing it to be better than anything available locally is a great commendation and certainly justifies our investment and development effort. We are looking forward to building on this exciting opportunity to make K3 AX’s solutions for Fresh Produce available to a far wider audience.”

Editorial – Ellen Hoefste, Marketing Manager, K3 Syspro on 0161 876 4498

Gary Lillistone, Bridge PR & Media Services on 024 76 520025, or e-mail garyl@bridgepr.co.uk

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