FDBusiness.com

Kellogg UK Commits to Making Breakfasts Healthier

 Breaking News
  • UK Bottled Water Sales Top 4 Billion Litres For First Time Last year’s hot summer boosted UK water drinks consumption by more than 7% to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £3.330 billion at retail prices. Sales of plain bottled water in retail packs increased by 7.9% to 3.4 billion litres, whilst [...]...
  • Morrisons Signs Up to Arla UK 360 Farm Standards Programme Arla Foods’s new farming standards programme Arla UK 360 continues to gain traction as Morrisons becomes the first retailer to commit to supporting the standards across its entire Arla milk supply. The move means approximately 200 Arla farmer owners will be directly supported by Morrisons to deliver across the eight farm business areas identified in [...]...
  • Vitafoods Europe 2019 – Guiding the Industry to a More Sustainable Future As environmental awareness reaches new heights and the world’s population continues to rise, the issue of providing sustainable foods which also offer a high nutritional value is set to grow, in both importance and complexity, over the next decade. It is with these considerations in mind that Vitafoods Europe 2019 has developed its agenda. The [...]...
  • Nordzucker to Invest €100 Million in Swedish Sugar Production Nordzucker Group will concentrate its sugar production in Sweden at its factory in Örtofta and as part of this process the refinery at Arlöv will be closed. Around €100 million will be invested in the strategy. The project is expected to be completed in autumn 2021. Based at Braunschweig in Germany, Nordzucker Group is one [...]...
  • FrieslandCampina Plans to Build a Sustainable Dairy Processing Plant International dairy co-operative Royal FrieslandCampina is exploring options to build a sustainable and innovative dairy processing plant in the Netherlands. The plant is intended for the processing of member milk into fresh dairy products, ingredients used for the production of early life and adult nutrition, and for cheese manufacturing. It would be built according to [...]...

Kellogg UK Commits to Making Breakfasts Healthier

Kellogg UK Commits to Making Breakfasts Healthier
December 04
09:03 2017

Kellogg UK has launched its Better Starts Plan which, by the end of 2018, will overhaul its breakfast cereals to help people in Britain make healthier choices in the morning. Kellogg will reduce sugar across three of its best-selling children’s cereals.

Sugar in Kellogg’s Coco Pops cereal, one of the best-selling cereals in the UK, will come down by 40 per cent (from 30 grams per 100g to 17 grams). This is following a reduction of 14 per cent earlier this year, meaning that from 2017 to 2018, it will have halved the sugar in Coco Pops.

Sugar in Rice Krispies cereal will be reduced by 20 per cent, now making it one of the lowest sugar cereals people can buy in the UK, and Rice Krispies Multi-Grain Shapes cereal will see a 30 per cent reduction in sugar per serving.

Kellogg has been able to do this after its food development team came up with clever ways to maximise flavour by using the simple ingredients of cocoa and grains to maintain taste, while reducing sugar, without using artificial sweeteners.

In a further show of how it is helping people make healthier choices in the morning, Kellogg will stop making Ricicles cereal in January, 2018. It will also no longer run any children’s on-pack promotions on Kellogg’s Frosties, in recognition of the fact that this cereal now tends to be eaten by more adults than children in the UK.

Kellogg will also go further to tackle salt. Significant salt reductions have already been made, with Kellogg reducing salt in UK cereals by 58 per cent since 1999. From the start of 2018, it will reduce salt in Kellogg’s Rice Krispies cereal in the UK by a further 10 per cent and in Rice Krispies Multi-Grain Shapes cereal in the UK by 50 per cent.

Kellogg has listened to people and worked hard to meet rising demands for more choice at the breakfast table while providing tasty cereals all of us can enjoy. While Kellogg UK does not use artificial colours, over the next year the company will remove all artificial preservatives from its breakfast foods. It will also launch a new plant-based cereal range called WK Kellogg which includes no added sugar, low sugar, organic and vegan options.

Oli Morton, Kellogg UK, managing director, comments: “Kellogg has a long tradition of helping improve the nation’s diet – from pioneering high fibre foods in the early 1900’s to adding folic acid to our products in the 1970s; from launching a long-term salt reduction plan in the late 1990s, to adding vitamin D to all our kid’s cereals in 2000s. We know we have a responsibility to continuously improve the nutrition of our food. We recognise, based on national dietary survey data, that people are eating too much sugar at breakfast and throughout the day and that people need more options, such as organic and vegan.”

He adds: “That’s why today we are announcing more changes to our foods so that we can continue to support people in making better choices. Our shoppers have told us that taste is still important to them so we’ve worked hard to ensure that our new recipes are just as delicious. We will continue to listen to people about how we can improve our food.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements