FDBusiness.com

Kerry Group, Glanbia and Irish Distillers Top the Ireland RepTrak 2017 Study of the Most Highly Regarded Organisations in Ireland in Food & Beverage

 Breaking News
  • Nichols Delivers Strong First Half Performance Nichols, the UK-based soft drinks group, has reported a 12.4% (10.7% on a constant currency basis) increase in revenue to £63.5 million for the first six months of 2017, and despite input cost challenges faced in the UK has grown adjusted profit before tax by 6.8% to £12.7 million. Nichols has sales in over 85 countries, [...]...
  • McCain Foods Takes Capacity Spend to Over $1 Billion Over the past 18 months, McCain Foods has announced increased capacity investments in its plants in the USA, Canada, United Kingdom, Australia, France, Belgium, Argentina, Colombia and India – reflecting the company’s continued growth on a global scale. “We’re actively evaluating new opportunities to invest in our network as our global volumes increase,” says Dirk [...]...
  • Mondelez International Delivers Strong Progress Against its 2020 Impact Goals  Mondelēz International has published its 2016 Impact for Growth Progress Report. The report highlights how the world’s leading snacking company met several of its well-being targets ahead of schedule, further validating its ambition to be a global leader in well-being snacks. The report also describes the company’s progress against its 2020 sustainable agriculture and environmental [...]...
  • Starch Europe Welcomes EU-Japan Political Agreement Starch Europe, the trade association which represents the interests of the EU starch industry, has welcomed the political agreement on an EU-Japan Economic Partnership, which was signed on 6 July after 4 years of negotiations. Starch Europe looks forward to improved access to the Japanese market for EU starch products. Reacting to the news of the [...]...
  • Energy-efficient LED Upgrade ‘Dramatically’ Improves Light Levels For Highland Spring Highland Spring, the Scottish bottled water supplier, has recently implemented high-efficiency, long-life Tamlite LED EXPO products at its warehouse in Blackford, Perthshire. Established in 1979, Highland Spring Group (HSG) operates and maintains factories and warehouses in Blackford, Perthshire and has had a long-standing commitment to maintaining facilities that incorporate the latest and most user-friendly technologies. This emphasis recently led [...]...
  • Growing British Appetite For Sports Nutrition Once the preserve of athletes and bodybuilders, new research from Mintel finds that many of the UK’s fitness lovers are using sports nutrition products. Indeed, almost three in 10 Brits (27%) use sports nutrition products*, rising to two in five (39%) Brits who exercise more than once a week. Overall, it is the UK’s young men who [...]...

Kerry Group, Glanbia and Irish Distillers Top the Ireland RepTrak 2017 Study of the Most Highly Regarded Organisations in Ireland in Food & Beverage

Kerry Group, Glanbia and Irish Distillers Top the Ireland RepTrak 2017 Study of the Most Highly Regarded Organisations in Ireland in Food & Beverage
May 16
09:30 2017

The Reputations Agency has announced the results of the annual Ireland RepTrak® 2017 study. Based on the perceptions of more than 4,500 respondents who completed the survey in the first quarter of 2017, the survey quantifies the emotional bond stakeholders have with 50 leading companies, and how these connections drive supportive behaviour such as a willingness to purchase a company’s products, recommend the brand, invest, welcome into their community or even work for the company.

Companies are ranked on a Reputation Pulse score from 0-100 based on levels of Trust, Esteem, Admiration, and good Feeling towards the companies, and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40).

The top three companies in the Food & Beverage Industry in the Ireland RepTrak® 2017 study are:

1. Kerry Group (78.11)

2. Glanbia (74.30)

3. Irish Distillers (70.61)

For the second year in succession indigenous Irish organisations occupy the top three places in the Ireland Reptrak® study.  20% of the firms studied improved their scores significantly this year (by over 3.7 points) whilst only 10% significantly declined.  Overall, the public feel more positive about firms this year than last year, when 27% of firms’ reputations significantly declined.  This year’s average reputation Pulse score is 64.4.

Biggest Movers

The following companies have seen the largest improvements from 2016 to 2017:

  1. eir (+8.3 points)
  2. Kerry Group (+ 6.1 points)
  3. Apple (+5.4 points)
  4. AIB (+ 5.3 points)
  5. Irish Distillers (+ 4.9 points)

Ranking by Industry

The Food and Beverage Industry ranked first out of the nine sectors studied in 2017.

The research shows that reputation substantially drives business results by increasing the propensity to buy, recommend, trust, invest, work for, or welcome companies into the community.

According to Niamh Boyle, Managing Director of The Reputations Agency: “Organisational leaders value the RepTrak® study as it provides a real insight on consumers’ perception of the reputational standings of Ireland’s top companies and this matters to them given the clear link between a strong reputation and performance indicators such as sales and profitability. From this year’s study, we can see that consumers in Ireland are ten times more likely to purchase a product or service from a company and seven times more likely to work for a company with an excellent reputation than a company with a poor reputation. 85% of people in Ireland would say something positive about a company with an excellent reputation, while only 7% would do the same for a company with a poor reputation. It is no surprise, therefore, that leading companies are investing in measuring reputation and managing reputation as a valuable asset in a systematic way to support delivery of organisational goals.”

Corporate Governance and Citizenship as Key Drivers of Reputation

The study found that while Products & Services has the largest impact on corporate reputation with a weighting or importance level of 20%, Corporate Governance (perceptions of fairness, ethics and transparency) has increased significance to a weighting of 18.4% in 2017 from 16.3% in 2016, while perceptions of Citizenship have also increased to a weighting of 15.8% from 14.7% in 2016. These are followed in importance by perceptions of an organisations Leadership (13.2%), Workplace(11.3%), Innovation (11.3%) and Performance (10%).

“The results show us that people wish to be treated with authenticity, transparency, decency and fairness by the companies they are spending their money with.  So much is invested by companies in promoting their products & services, when in fact what people really want to know about is the company behind these products. Companies need to invest far more in telling their corporate story in order to build a stronger emotional bond with the public and move the large proportion of fence sitters who really don’t understand the company, to become positive supporters of the company,” says Niamh Boyle.

Top Five Companies Across the Seven Dimensions that Drive Reputation

Top performing companies tend to perform well across all dimensions of reputation as they carefully manage their reputation.  Just 12 companies hold the top five positions across the seven dimensions that drive an organisation’s reputation.  Kerry Group appears in all seven of the top five positions, while Google appears in six and both Lidl and Bord Bia appear in five.

Products & services Innovation Workplace Governance Citizenship

 

Leadership Performance
1 Kerry Group Google Google Bord Bia Bord Bia Google Google
2 Google Apple Bord Bia Kerry Group Kerry Group Apple Kerry Group
3 Boots Kerry Group ESB An Post Coillte Kerry Group Ryanair
4 Lidl Pfizer Kerry Group Lidl Lidl Boots Apple
5 Bord Bia Bord Bia An Post Glanbia Google Lidl Lidl

 

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • August 4, 2017The Whiskies & Spirits Conference
  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements