FDBusiness.com

Kerry Taste & Nutrition Develops TasteSense™ to Address Growing Demands For Sugar Reduction

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Kerry Taste & Nutrition Develops TasteSense™ to Address Growing Demands For Sugar Reduction

Kerry Taste & Nutrition Develops TasteSense™ to Address Growing Demands For Sugar Reduction
October 09
09:20 2017

In recent years, a trend for healthier lifestyles has emerged and consumers have become increasingly aware of the ingredients in their food and drinks. As EU sugar consumption figures reach nearly 32kg per person per year, sugar reduction has become the health trend under the spotlight. There is increasing pressure on manufacturers from consumers and legislators to reduce the levels of sugar in all products. However, while consumers want healthier foods with reduced sugar, they are unwilling to compromise on taste.

New research from Kerry has indicated:

  • One in three European consumers are drinking less soft drinks than a year ago
  • 52% of consumers buy less soft drinks, because of their high sugar content
  • 60% of consumers are looking for more low sugar drinks
  • Not all consumers are satisfied with the existing offers, 30% associate ‘healthier drinks’ with poorer taste.

While the beverage industry has responded to this demand by producing drinks with artificial sweeteners, the research shows that 63% of consumers are worried about the health impacts, with over half saying that they don’t like the taste.

In response to this growing concern and demand for alternatives, Kerry has developed TasteSense™, a natural flavouring solution, which builds back the sweetness that is lost, when sugar is reduced, allowing consumers to enjoy the taste and mouthfeel that sugar delivers, without the negative labelling impact.

Commenting on this constant taste versus nutrition battle, Leigh Anne Vaughan, Marketing Director, Kerry Taste and Nutrition says: “Food and beverage companies often believe reducing sugar content requires a compromise on function and taste. Sugar doesn’t just add the sweet taste to a product, it is much more complex.  It is also used to give some food and beverages the texture, and overall mouthfeel that consumers love.  Many solutions offered cannot fully deliver the lost taste, and mouthfeel of sugar. Many also bring with them undesirable off-notes and aftertastes.

Ms. Vaughan adds: “Kerry Taste and Nutrition has developed TasteSense™ a product, we have developed to address these issues and solve these problems for our customers. It ensures the great taste desired by consumers is maintained and can be used across a range of categories including beverage, yogurt, ice-cream, bakery, sauces and ready-meals. TasteSense™ adds back the sweetness and mouthfeel that is lost by the reduction of sugar. And it can be labelled as a natural flavoring.

The key benefits of using TasteSense™:

  • Allows for up to 30% sugar reduction
  • Adds back the sweetness and mouthfeel that is lost when sugar is reduced
  • Labelled as a natural flavouring
  • Suitable for use in all categories of food or beverage where a flavour can be used.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements