FDBusiness.com

Kiddicare chooses Wincanton to provide multi-channel logistics

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

Kiddicare chooses Wincanton to provide multi-channel logistics

July 12
09:01 2012

The UK’s leading baby specialist, Kiddicare, has chosen supply chain specialist Wincanton to provide logistics services as it grows from a predominantly online retailer to a true multichannel operation

Kiddicare, part of the Morrisons family, presently generates 85 per cent of revenue from its award winning website and mobile platforms. Its flagship Peterborough super store accounts for the remaining 15 per cent of sales.

In January, Kiddicare and Morrisons announced the acquisition of former Best Buy locations across England, underlining its intention to extend its offline offering and give customers a seamless multichannel sales experience.

Wincanton, the UK’s leading supply chain solutions provider, has won the contract to manage the fulfilment of these new superstores, in addition to the existing flagship store in Peterborough, the largest nursery outlet in Europe.

Wincanton will re-fit its 200,000 sq ft site in Daventry, Northamptonshire to receive, pick and pack millions of items annually for the new network of Kiddicare outlets as well as the business’ online orders. These will continue to be dispatched direct to the customer from the company’s Peterborough distribution centre.

The first Kiddicare goods into Daventry are expected in July.

Grant Henley, Kiddicare’s Operations Director explained Kiddicare required an experienced partner that shared the company’s values of delivering seamless customer service to move into a nationwide, multichannel environment.

“We needed to find a supply chain partner who we could trust to manage a complex and rapid warehouse start-up that also had the experience and ability to meet the challenges of a multichannel sales environment.”

Guy Elliott, Wincanton’s Managing Director Contract Logistics, said:

“We are delighted to be working with a fast growing business like Kiddicare. For a company like this, owned by Morrisons, to choose Wincanton is testament to our industry-leading credentials in the retail sector, expertise in delivering multichannel solutions and our ability to implement full-service logistics solutions quickly and efficiently.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Logistics

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements