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KitKat “Celebrate the Breaker’s Breaks” Campaign Launches in Europe

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KitKat “Celebrate the Breaker’s Breaks” Campaign Launches in Europe

KitKat “Celebrate the Breaker’s Breaks” Campaign Launches in Europe
February 09
09:00 2015

The first ever global advertising campaign from KitKat, “Celebrate the Breaker’s breaks”, is now launching in Europe, starting with the  UK.

The campaign, which will reach more than 20 key KitKat markets globally in coming months, provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take.

These include those who break together, or on their own, those who share their breaks with the world, and those whose breaks are out of this world.

The new campaign connects with many social platforms, including Twitter, Tumblr, and Facebook with the hashtag #mybreak, and has already been rolled out in Brazil and Japan, two of the biggest KitKat markets globally.

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