FDBusiness.com

KITKAT Ruby Arrives in the UK

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

KITKAT Ruby Arrives in the UK

KITKAT Ruby Arrives in the UK
April 23
09:09 2018

Nestlé UK is introducing a Ruby chocolate version of its iconic four finger KITKAT. Consumers in the UK will be the first in Europe to try a four finger KITKAT made with Ruby chocolate, a fourth chocolate after dark, milk and white.

This unique KITKAT offers a new taste experience. The crispy four-finger wafer bar is coated with Ruby chocolate, derived from Ruby cocoa beans, which has an intense berry-fruitiness taste without the addition of any flavour or colour.

Ruby chocolate has been attracting huge interest from chocolate connoisseurs throughout the world since its announcement in September last year and now KITKAT fans in the UK will be able to get their hands on it.

KITKAT made with Ruby chocolate was first introduced earlier this year in Japan and Korea as KITKAT Chocolatory Sublime Ruby sold exclusively at KITKAT Chocolatory boutiques, complementing more than 350 KITKAT ‘Made in Japan’ products in a huge variety of flavours.

The launch of a breakthrough innovation like KITKAT made with Ruby chocolate underlines Nestlé’s commitment to developing new, innovative products to help grow its leading confectionery brands around the world.

Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business, says: “We know that a new type of KITKAT is a really big deal and we are very excited to be able to offer a different type of chocolate for KITKAT fans to try. After the extremely successful launch of KITKAT Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KITKAT will be a great hit in the UK. Ruby chocolate is a big innovation in confectionery and we are very proud that KITKAT is the first major brand in the UK to feature this exciting new chocolate.”

Ruby chocolate was created by Swiss chocolatier Barry Callebaut which spent over a decade developing this innovative flavour, creating a fourth kind of chocolate to add to the traditional varieties of dark, milk and white.

Pablo Perversi, Chief Innovation, Quality and Sustainability Officer at Barry Callebaut, says: “I am very pleased to see the result of our partnership with Nestlé — the iconic four-finger KITKAT made with our Ruby chocolate. Consumers across the world will be intrigued by the unique taste of this crispy delight!”

Following the UK launch, the product will be introduced to consumers across Europe and the Americas.

KITKAT is one of Nestlé’s leading confectionery brands and has a unique mix of heritage and innovation. It was first manufactured in 1935.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements