FDBusiness.com

Knorr launches debut range of dry recipe mixes

 Breaking News
  • Chivas Brothers Opens New Head Office Chivas Brothers, the Scotch whisky business of Pernod Ricard, has opened a new 27,000 sq ft head office in the centre of Glasgow. Jean-Christophe Coutures, chairman and chief executive of Chivas Brothers, says: “We need to keep moving with the times and this is the beginning of a new and exciting chapter for Chivas Brothers [...]...
  • Unilever Achieves 100% Renewable Electricity Across Five Continents Unilever has announced that its factories, offices, R&D facilities, data centres, warehouses and distribution centres across five continents are now powered by 100% renewable grid electricity. As far as possible, Unilever’s transition to renewable electricity has been delivered through supporting the development of local renewable energy markets, with 38% of its grid electricity supplied through [...]...
  • Landmark Court Ruling Opens the Way For Launch of Signum® by Quinn A recent landmark patent ruling has heralded the launch of Signum® by Quinn, a mono PET plastic tray.  The arrival of Signum® by Quinn follows a long and successful patent challenge by Irish plastic packaging manufacturer Quinn Packaging, against patents held by Klöckner Pentaplast and Faerch. In July the Intellectual Property Enterprise Court (IPEC) in [...]...
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...

Knorr launches debut range of dry recipe mixes

September 08
15:10 2016

9199790_pac_v437039_vs_rgb_knorr_natuerlichlecker_marrocan_chickenUnilever stock brand Knorr has diversified its product offering with the launch of its first ever range of dry recipe mixes.

Available now across all channels, the Naturally Tasty premium recipe mixes are made with natural ingredients and are free-from artificial colours, flavours and preservatives. Designed to inspire consumers with new mid-week recipe options, the range features six flavours: Moroccan chicken, spaghetti bolognese, lasagne, tuna Napolitana, beef tagine and chilli con carne.

The launch will be supported with a £3.4 million media investment, which includes a TV advert set to air in October.

Knorr UK & Ireland marketing manager Vanni Cataldi said: “Over the past 178 years, Knorr has become famous for our culinary expertise and quality products. We are now using this experience to launch into the easy cooking market with a unique product offering.

“Our new recipe mixes are full of natural ingredients, which helps address shopper concerns over artificial ingredients used within the easy cooking category. They also use ingredients such as sustainably sourced tomatoes, which give our recipes a great taste.”

The packaging is designed to give the products an authentic “food market feel”, and offer optimum standout. Each packet is lightweight and space-efficient, Knorr said, especially when compared to a jar sauce alternative. Knorr Naturally Tasty products have a recommended retail price of £0.89 per unit.

About Author

admin

admin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements