FDBusiness.com

KP Snacks Unveils New Look and Feel For Iconic Nut Brand

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

KP Snacks Unveils New Look and Feel For Iconic Nut Brand

KP Snacks Unveils New Look and Feel For Iconic Nut Brand
April 11
14:41 2016

KP Snacks has revealed the new packaging design for its iconic nut brand -KP Nuts. The fresh look and feel has been developed by award-winning branding consultancy, Coley Porter Bell.

The agency was tasked to create a design which reflects the brand essence of sociability, vibrancy and positive moments. KP Snacks wanted to build on its rich heritage whilst ensuring the nations favourite nut brand is always up to date and engaging. The new pack design, which utilises an upgraded foil packaging, features striking golden rays that surround and bring to life the KP logo.

The new design of the KP Nuts packaging signifies an exciting time for the brand and it is part of an extensive innovation drive that has also seen KP Nuts expand into new territories, including XL Crunchy Coated Nuts and Double Oven Baked Nuts. With the nut industry on an upward trend over the last ten years, KP Nuts are evolving to mirror its customer’s demands.

Craig Barnes, Design Director at Coley Porter Bell, comments: ‘’You don’t get the opportunity to refresh an iconic brand very often, so when faced with this opportunity for KP Nuts we wanted to create a pack that would stand the test of time. The design is celebratory, not reliant on trends or fads, to create a relevant and stronger new pack for KP Nuts.’’

Carolyn Longcroft, Senior Brand Manager at KP Snacks, comments: “KP Nuts is a well-loved brand with incredibly loyal consumers so we’re extremely careful with something as fundamental as our packaging. The new design created by Coley Porter Bell has completely captured our brief to make the brand stand out in the market and ensure we stay relevant for our consumers. Being eye catching on the shelf is key on such a busy fixture and the metallic edge to the packaging really delivers on this, ensuring KP is a true beacon for the nut category.’’

KP Snacks is the UK’s number one manufacturer of nuts and number two manufacturer of bagged snacks. It makes some of Britain’s most iconic snack brands including McCoy’s, Hula Hoops, KP Nuts, POM-BEAR, Phileas Fogg, Velvet Crunch, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Royster’s, Brannigans and Frisps. KP Snacks employs around 1,800 people in the UK across five production sites and its head office in Slough. KP Snacks is part of the Intersnack Group, Europe’s leading producer of savoury snacks, operating in around 30 European countries.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements