FDBusiness.com

Kraft dressings appears with new design

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Kraft dressings appears with new design

March 16
11:00 2016

Kraft-Dressings_Italian_pack_lowresThe Kraft Heinz Company has teamed up with the New York office of strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five great flavours.

Discerning consumers can now enjoy the flavours they know and love, free from the fuss of portioning their larger dressing bottles. The convenient pouch, which makes 2 plus salads, is also the perfect way to encourage trial with consumers new to the Kraft Salad Dressings range, both at home and on-the-go.

“Our biggest challenge was to create a design that did justice to the big, lively flavors and culinary adventure inside each pouch, while still remaining identifiably ‘Kraft’”, said Lynne Strickler, brand manager.

Bulletproof comments: “We began our thinking with an in-person salad safari around the streets of New York. From high-end takeaway outlets to the fresh-from-the-source farmer’s markets of Union Square, a common theme emerged – the delicious, dynamic flavor possibilities a dressing and a little creativity can inspire.

“The final pouch design brings to life the excitement of the salad experience, showcasing beautiful, fresh ingredients tossed together with dynamic drizzles of delicious Kraft Salad Dressings. It’s a feast for the eyes that demands attention at shelf and establishes trust in the Kraft brand with generations of salad fanatics.”

The new pouch will be rolled out across: Classic Ranch, Golden Italian, Chipotle Mango Vinaigrette, Lite Balsamic Vinaigrette, and Zesty Lime Vinaigrette flavours this month.

“We faced a two-fold challenge – reshaping our salad dressings brand offering while also driving excitement in the category. An opportunity existed for Kraft Salad Dressings to lead a category change and I am thrilled we took on that challenge,” said Strickler.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements