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Labels Make the Difference

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Labels Make the Difference

Labels Make the Difference
August 19
11:00 2014

Speciality & Fine Food Fair is the leading UK trade event that exclusively targets food and drink buyers from the speciality and artisan food industry. Each year the show welcomes visitors that are looking for fine food and drink products from the best suppliers in the UK and around the world. In order to help products really stand out product packaging is becoming more and more important, especially as for one local product you for sure get dozens of substitutes from all over the world. For sure the quality, its origin, how and where it is produced are all extremely good and important selling points. But placed on a supermarket shelf next to other similar products the packaging makes the difference.

Large food and drink companies use third-party print houses that produce the labels and packaging for their products, but smaller manufacturers do not have the same budget available to produce labels that are especially designed for their products. They either have to go for standard labels, which apparently do not have a special eye-catching look to separate them from the big brands, or they design and print their own labels. For those applications Primera Technology, leading manufacturer of label printing equipment, presents its inkjet-based LX-Series colour label printers at stand 348.

The latest model of that series – the LX900e – is Primera’s fastest and most economical to operate printer. A print resolution of 4800 dpi guarantees a printout in photorealistic quality and enables users to add vibrant pictures of their products next to small texts such as ingredients, instructions or barcodes and still every detail of that label is razor-sharp. Labels can be printed whenever they are needed and in the required quantity.

Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one color at a time needs to be replaced. Furthermore, LX900e is Primera’s fastest-ever inkjet color label printer. It produces labels at speeds of up to 4.5” per second. Short runs are printed fast and efficiently, helping you to increase the production of your products.

To further increase the production applying the finished label should be easy and fast as well. The AP-Series of Label Applicators is the perfect accessory. Besides applicators for cylindrical containers Primera offers the AP550e Flat-Surface Label Applicator. AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

Complete product details are available at http://primeralabel.eu. Follow Primera on Facebook at www.facebook.com/primeraeurope and on Twitter at www.twitter.com/primeraEU for the latest information on the company’s entire line of industry-leading color label printing products.

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