‘Leave the Wood’ Video Heralds New Era For Pallet Industry

 Breaking News
  • Ornua Delivers Record Revenue Ornua, Ireland’s largest exporter of Irish dairy products which supplies to over 110 countries worldwide, has reported record revenue of €2.1 billion for the year ended 30 December 2017. It marks the first year of Ornua’s new five-year growth plan, ‘Ornua 2021’, which positions the business as a leading global dairy organisation that delivers results [...]...
  • Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas Danish Crown has acquired the Danish pepperoni giant DK-Foods to become the European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown’s subsidiary Tulip Food Company and will spearhead the group’s global focus on pizza toppings. Pizza is the favourite choice of fast food in Denmark, and [...]...
  • Iceland Seafood International Acquires Oceanpath Iceland Seafood International is acquiring Oceanpath Group, the leading fresh fish company in Ireland owning the iconic Dunn’s of Dublin brand, which has been operating since 1822. The acquisition marks a significant step in Iceland Seafood International’s strategy of delivering strong organic growth combined with strategic acquisitions of first rate seafood companies into the group. Iceland [...]...
  • KHS Presents Innovative Block Systems For the Sensitive Range Yoghurt is no longer spooned out of the pot but drunk. Breakfast is no longer just eaten at the kitchen table but also on the hoof. And it should all be as healthy and sustainable as possible. This is one of the reasons why the demand for smoothies, milk and dairy products is steadily growing. [...]...
  • MOGUNTIA Establishing New Future-oriented IT Infrastructure With Infor Infor, a leading provider of industry-specific cloud applications, has announced that MOGUNTIA FOOD GROUP, a spice producer focusing on meat processing based in Basel, Switzerland, has decided to introduce Infor’s Food & Beverage suite in the cloud to consolidate its IT infrastructure. This will help enable MOGUNTIA to adhere to customary certifications more efficiently and [...]...

‘Leave the Wood’ Video Heralds New Era For Pallet Industry

‘Leave the Wood’ Video Heralds New Era For Pallet Industry
October 26
09:21 2017

Goplasticpallets.com has used the power of visual storytelling to take its ‘Leave the wood’ campaign to the next level by launching an intriguing new video. The poignant video tells the story of how the humble wooden pallet has been superseded by the reusable plastic pallet, as we move forward into the 21st century.

Set in a woodland scene, a pallet operative is seen laboriously hammering nails to fix a stack of broken wooden pallets. When a nail bends out of shape, he throws down his hammer in frustration, takes a coffee break and picks up an issue of ‘The Daily Pallet’.

The front page story ‘Leave the wood. Go plastic’ sets the theme for the next scene, where the operative is seen leaving the woods and passing through a futuristic cloud of smoke to find himself in a warehouse surrounded by impressive stacks of plastic pallets, with a voiceover announcing “Welcome to the future.”

But, what is the future for the pallet industry?

Jim Hardisty, Managing Director of Goplasticpallets.com, explains: “We wanted to create more than just your bog standard corporate video that shows the size and scale of our warehouse and product range. We wanted to produce an emotive video that demonstrates how far the pallet industry has progressed in the last decade alone.

“I’ve been working in the pallet industry for more than 35 years and in that time I’ve seen a phenomenal progression, not just in the design and development of different sizes and styles of plastic pallets to suit an ever growing range of applications, but also in customers perceptions about their benefits and uses.

“Once the new neighbour, plastic pallets are now a first choice for many logistics and supply chain professionals and the mainstay of the pallet world. So the future in terms of pallets: it’s reusable and much more versatile; it’s light, nestable and exportable. The future is hygienic, multi-coloured. It’s durable and unlimited. Ultimately, the future is plastic!”

View the video on Goplasticpallets.com’s new website here: https://www.goplasticpallets.com/news/leave-the-wood-video-heralds-new-era-for-pallet-industry/

Alternatively you can watch the video on the company’s YouTube channel here:


About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

Jobs: Food Packaging

Jobs: Logistics

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here