FDBusiness.com

Legal Protection For Irish Whiskey in South Africa

 Breaking News
  • KK Foods Plans £5.5 Million Expansion KK Fine Foods, a leading frozen food manufacturer based at Deeside in Wales, is set to expand and diversify with support from the Welsh Government, creating an additional 40 new...
  • Nestlé Launches Fund to Boost Packaging Innovation Nestlé has announced that it will invest up to SFr2 billion (€1.86 billion) to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of...
  • Bosch Packaging Technology is Now Syntegon Syntegon Technology is the new name for Bosch Packaging Technology, following the sale of the former Bosch division. Headquartered in Waiblingen, Germany, Syntegon Technology’s business focus is on intelligent and...
  • Nestlé Launches New KitKat Gold in the UK Nestlé has unveiled a unique addition to its biggest confectionery brand – the new KitKat Gold. KitKat Gold is a combination of trademark crispy wafer on a smooth milk chocolate...
  • 789 Food and Drink Acquisitions in 2019 2019 broke records again for the number of food and drink transactions around the world, with 789 registered on the Zenith Global mergers and acquisitions database, an average of 15...

Legal Protection For Irish Whiskey in South Africa

Legal Protection For Irish Whiskey in South Africa
August 14
10:24 2019

The Irish Whiskey Association (IWA) has successfully registered Irish whiskey as a certification mark in South Africa, the seventh largest market for Irish whiskey in terms of volume. This registration provides legal protection for Irish whiskey in South Africa for the first time and follows a successful trademark registration for Irish whiskey in Australia in February this year.

These registrations are a milestone for the category, as they ensure much tougher enforcement action can be taken against fake Irish whiskey products. In turn this greatly benefit consumers as they can enjoy Irish Whiskey confident in the quality and authenticity of the product.

Strong export market

South Africa is the seventh major export market for Irish whiskey and the largest export market in Africa. In 2017, 369,000 cases, or 4.43 million bottles of Irish whiskey were sold in South Africa – an increase of 4.5% on the previous year.

Commenting on the registration, Carleen Madigan, Legal Advisor of the Irish Whiskey Association, comments: “The registration of Irish whiskey as a certification mark in South Africa is another major achievement in our efforts to protect the integrity of Irish Whiskey worldwide. Legal protection in such an important market forms the solid foundation on which the industry’s success is built. This will ensure Irish whiskey maximises its potential and maintains its growth trajectory.

“This year, the Irish whiskey industry has trebled its investment in the protection work of the IWA. This has enabled us to significantly expand our remit in securing the recognition and protection for Irish whiskey in important export markets, like South Africa and Australia.

“This protection greatly enhances our ability to defend the industry against imitation products, which threaten the integrity of Irish whiskey and the strong reputation it has built up over many years.  It also undermines consumer confidence in genuine Irish whiskey products.”

Protection in 46 countries

Irish whiskey is now recognised and protected in 46 countries globally, with many more applications pending. The EU has also greatly helped to extend recognition for Irish whiskey by seeking protection for EU Geographical Indications in free trade agreements with third countries.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements