FDBusiness.com

Legal Protection For Irish Whiskey in South Africa

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Legal Protection For Irish Whiskey in South Africa

Legal Protection For Irish Whiskey in South Africa
August 14
10:24 2019

The Irish Whiskey Association (IWA) has successfully registered Irish whiskey as a certification mark in South Africa, the seventh largest market for Irish whiskey in terms of volume. This registration provides legal protection for Irish whiskey in South Africa for the first time and follows a successful trademark registration for Irish whiskey in Australia in February this year.

These registrations are a milestone for the category, as they ensure much tougher enforcement action can be taken against fake Irish whiskey products. In turn this greatly benefit consumers as they can enjoy Irish Whiskey confident in the quality and authenticity of the product.

Strong export market

South Africa is the seventh major export market for Irish whiskey and the largest export market in Africa. In 2017, 369,000 cases, or 4.43 million bottles of Irish whiskey were sold in South Africa – an increase of 4.5% on the previous year.

Commenting on the registration, Carleen Madigan, Legal Advisor of the Irish Whiskey Association, comments: “The registration of Irish whiskey as a certification mark in South Africa is another major achievement in our efforts to protect the integrity of Irish Whiskey worldwide. Legal protection in such an important market forms the solid foundation on which the industry’s success is built. This will ensure Irish whiskey maximises its potential and maintains its growth trajectory.

“This year, the Irish whiskey industry has trebled its investment in the protection work of the IWA. This has enabled us to significantly expand our remit in securing the recognition and protection for Irish whiskey in important export markets, like South Africa and Australia.

“This protection greatly enhances our ability to defend the industry against imitation products, which threaten the integrity of Irish whiskey and the strong reputation it has built up over many years.  It also undermines consumer confidence in genuine Irish whiskey products.”

Protection in 46 countries

Irish whiskey is now recognised and protected in 46 countries globally, with many more applications pending. The EU has also greatly helped to extend recognition for Irish whiskey by seeking protection for EU Geographical Indications in free trade agreements with third countries.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements