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Light in Calories and Light on the Environment

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Light in Calories and Light on the Environment

August 29
14:42 2014

Since aspartame was introduced in Europe in the 1980s, food and dito mondobeverage manufacturers have been able to make low calorie and light products that taste excellent. Sales of low calorie soft drinks have grown by more than twenty fold. That’s not just good news for Europeans’ waistlines, it’s also good news for the world around us.

Nowadays, consumers across Europe drink about 8 billion litres of low calorie soft drinks every year. If all of those beverages were sweetened with sugar, 20,000 truck journeys would be needed to deliver the sugar alone. But because you need only a very small amount of aspartame to sweeten a soft drink, the total amount of sweetener needed can be delivered with just 100 truck journeys.
Aspartame saves weight in more ways than one!
Of course, not every beverage company buys full truckloads of aspartame, but the saving is still estimated at over 19,000 truck journeys each year. And that’s without all the other categories in which low calorie choices are popular.
What’s more, aspartame does not end up in rivers or lakes. When we eat or drink products with aspartame, it is broken down into very small amounts of common dietary components, which are digested naturally. So not only does aspartame respect your customers’ taste buds, it respects the environment as well.

 

aminosweet logo

Find out more about the contribution that AminoSweet®
Aspartame makes to savings on inputs such as
agrochemicals, water and land use at
www.aminosweet.eu.
3 September 2014
For more information and resources,
please contact the press office of
Ajinomoto Sweeteners Europe: enquiries@aminosweet.eu


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