FDBusiness.com

Little Urban Food Company

 Breaking News
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...
  • UK Food-to-go Market to Reach £23.5 Billion by 2022 The UK’s food-to-go sector is in rude health and will be worth £23.5 billion by 2022, up from £17.4 billion in 2017, according to IGD, as shoppers’ preference for eating on the move shows no signs of slowing down. IGD’s food-to-go research splits the market into five segments, with the organisation’s latest forecasts suggesting particularly strong [...]...
  • Irish Food Companies Encouraged to ‘Think Digital’ and Maximise Online Retail Opportunity Bord Bia has announced a partnership with the Digital Marketing Institute to offer Irish food and drink companies an opportunity to grow and develop their online presence with a view to increasing brand awareness and sales. ‘Think Digital’ is a 6-month digital marketing programme available to all Irish food and drink companies designed specifically to address the [...]...
  • Norwegians Sceptical About Ready-to-eat Food Around 40% of Norwegian consumers agree with the statement that industrially produced food is unhealthy, according to the results of a survey conducted by Kantar TNS on behalf of Orkla. Nine out of 10 think that the food they prepare themselves is better than industrially produced food, while close to half think that the industry [...]...
  • Mandatory CCTV in All Slaughterhouses Under New Animal Welfare Plans CCTV will be mandatory in all slaughterhouses in England under new plans recently announced by Environment Secretary Michael Gove, as he outlined a series of measures to cement the UK’s position as a global leader on animal welfare. The proposals will deliver a manifesto commitment for CCTV to be required in every slaughterhouse in England [...]...
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...

Little Urban Food Company

August 19
10:52 2013

Feisty food with an urban flourish

Busy people who appreciate good food and have little time to cook from scratch are often on the look out for exciting quick-to-heat meals that tempt their tastebuds and provide all the quality and enjoyment of a home-cooked meal.

So Kerry Foods approached Dragon to create a brand name, story and packaging for their new range to be sold exclusively in Waitrose. The branding would be designed to entice discerning foodies, presenting them with a collection of delicious recipes with an abundance of fresh quality ingredients crafted by Kerry’s chefs using a fusion of international cuisines.

So Dragon created the Little Urban Food Company brand. The brand’s quirky, light-hearted style and bold, colourful graphics portray the little chef cycling the world confidently searching for the best recipes, herbs, spices and fresh ingredients and loading them into his little trailer. He then conjures up mouthwatering recipe ideas attributed to his little food company. Each recipe dish is freshly packed into a durable resealable pack that’s ready to microwave, with the bonus of being reusable for other storage afterward too.

Marie-Therese Cassidy, Creative Director at Dragon says: ‘The opportunity to create a colourful new brand for food lovers like ourselves who don’t always have time to cook is really exciting – and we’re pleased that the feisty chef we’ve created, with his range of Little Urban Food Co recipes, is now making a bold appearance on Waitrose shelves’

In a range of 5 recipes – Saffron Chicken, Tandoori Chicken Masala, Chicken & Chorizo Paella, Firecracker Chicken and Five Mushroom Pappardelle – each Little Urban Food Co dish sings out with colour, freshness and natural flavours to create vibrant meals for pacy lifestyles.

Little Urban Food Company dishes are available in Waitrose stores nationwide.

 

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements