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LONGER LIFE HIGH STREET SOLUTION FROM KM PACKAGING

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LONGER LIFE HIGH STREET SOLUTION FROM KM PACKAGING

July 08
11:09 2013

International developer and supplier of innovative lidding solutions, KM Packaging Services Ltd, has launched an ultra-high performance lidding film that can double the shelf-life of premium chilled ready meals.

Aimed squarely at premium high street brands where shelf-appeal is essential, the lidding material delivers superior transparency to enhance the display of high-end, home-made effect ready meals. In addition, the film is suitable for sealing to externally lacquered aluminium foil trays and can withstand rigorous retort manufacturing processes whilst maintaining reliable seal integrity – and peelability for ease of consumer preparation.

In response to a brief from a major manufacturer of chilled prepared foods, KM Packaging’s experienced technical team developed a bespoke polyester based film laminate, which not only fully achieves the required performance requirements and seal security but also allows the product to achieve 28 days’ shelf-life – twice the life of many chilled ready meals currently available.

KM Packaging’s managing director, Charles Smithson, explained: “Premium chilled ready meals are quite a challenge for both manufacturers and retailers. The product not only has to achieve technical excellence but its visual appeal must justify its premium pricing. Bought by a more discerning consumer, these meals are intended to pass as home-made or purchased as a special treat; they don’t fly off the shelves like the value ranges do.

“Creating a lidding solution that can double the standard shelf-life for premium meals was a tremendous achievement for us. It will undoubtedly help manufacturers and retailers alike to cut down on waste – something about which KM is passionate – and ultimately increase their sales of higher margin products.”

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