Lucozade launches limited edition pink bottle

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Lucozade launches limited edition pink bottle

October 08
09:44 2012

UK sports and energy brand Lucozade is introducing a new pack for its first ever pink lemonade flavoured variant to the Lucozade Energy range

The firm said that its new distinctive pink bottles will grab consumers’ attention by creating maximum stand out on shelf and in turn generate incremental sales for retailers.

Roxana Parvizi, brand manager, Lucozade Energy said: “NPD [new product development] is a key driver for growth in the soft drinks category and the launch of Lucozade Energy Pink Lemonade will generate huge excitement and strong sales for retailers.

“The Lucozade brand is becoming renowned for launching consumer-centric, category changing NPD and Lucozade Energy Pink Lemonade is testament to this. As the biggest brand in sports and energy, we are confident that our new Pink Lemonade flavour is going to be a huge success and a must stock for retailers.”

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