FDBusiness.com

Lycored Puts ‘Cultivating Wellness’ at the Heart of New Brand Identity

 Breaking News
  • EU Agri-food Exports are Holding Strong The value of EU agri-food exports reached €137.9 billion in 2017, corresponding to a sustained increase by 5.1% in value terms compared to 2016. Published by the European Commission, the latest monthly trade report details the export values for different sectors and origin. Major gains in annual values have been achieved in agri-food exports to the USA [...]...
  • Danone Continues to Make Solid Progress With Strong 2017 Results Danone has posted consolidated sales of €24.68 billion for 2017, up by 2.5% on a ‘like-for-like New Danone’ basis (reflecting the integration of the WhiteWave acquisition), including a 3.9% rise in value showing continued mix and value enhancement in all business sectors, which offset a 1.4% decline in volume. Full-year reported sales were up 12.5% [...]...
  • Nestlé Reports Weak Sales But Margins Improve Nestlé has reported a 0.4% increase in sales to SFr89.8 billion (€77.7 billion) for 2017. Net divestments reduced sales by 1.9%, largely related to the creation of the Froneri ice cream joint venture. Foreign exchange had a minimal negative impact of 0.1%. Organic growth was 2.4%, with 1.6% of real internal growth (RIG) and pricing [...]...
  • Customized Ingredient Solutions are the Way to More and Better Gluten-free Bakery DuPont Nutrition & Health has announced the results of a consumer survey where consumers in four key European markets were asked about their attitudes to gluten-free bakery products. The survey results have revealed untapped potential for bakers to develop more and better-quality products with extra nutritional benefits. While only an estimated 1 percent of the population [...]...
  • Leading Retailers Join the UK’s Big Plastics Debate Coca Cola, Co-Op, Asda, Marks & Spencer and Iceland will come together under one roof for the first time at Packaging Innovations 2018, to talk about the UK’s hottest topic – plastics in packaging. These leading brands will form a panel, as part of the show’s Big Plastics Debate, discussing the road ahead for packaging [...]...

Lycored Puts ‘Cultivating Wellness’ at the Heart of New Brand Identity

Lycored Puts ‘Cultivating Wellness’ at the Heart of New Brand Identity
August 11
09:27 2015

Lycored has launched a new corporate brand identity designed to cements its unshakeable commitment to wellbeing and enhances the company’s image globally. The new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity – “Cultivating Wellness”.

“Our new slogan represents how we operate as a business but also describes how we are as people,” says Rony Patishi-Chillim, President and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”

Lycored and its employees are working together to bring the best nature has to offer to consumers, reflecting the company’s comprehensive R&D process, manufacturing capabilities and the scientific know-how that makes its work possible. Lycored’s diverse delivery methods and applications ensure precious natural ingredients, such as carotenoids, are accessible and available to manufacturers and consumers.

As part of Cultivating Wellness, Lycored has revamped its logo so that it offers an at-a-glance snapshot of the qualities that make the company both a confident leader in its field and a trusted partner. It resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.

This is Lycored’s third logo since the company was founded 20 years ago, and the evolution of its design perfectly reflects how it has adapted constantly throughout the past two decades to serve its customers’ changing needs.

Consumers are increasingly concerned with buying products from companies that they know are ‘doing good’ in the world. Lycored is at the vanguard of this trend, offering natural ingredients produced responsibly from trusted sources that bring clear and tangible benefits to food, beverage and dietary supplement products all over the world. The new brand identity, Cultivating Wellness, will help Lycored to deliver on this commitment now and in the future.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements