FDBusiness.com

Lycored Puts ‘Cultivating Wellness’ at the Heart of New Brand Identity

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Lycored Puts ‘Cultivating Wellness’ at the Heart of New Brand Identity

Lycored Puts ‘Cultivating Wellness’ at the Heart of New Brand Identity
August 11
09:27 2015

Lycored has launched a new corporate brand identity designed to cements its unshakeable commitment to wellbeing and enhances the company’s image globally. The new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity – “Cultivating Wellness”.

“Our new slogan represents how we operate as a business but also describes how we are as people,” says Rony Patishi-Chillim, President and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”

Lycored and its employees are working together to bring the best nature has to offer to consumers, reflecting the company’s comprehensive R&D process, manufacturing capabilities and the scientific know-how that makes its work possible. Lycored’s diverse delivery methods and applications ensure precious natural ingredients, such as carotenoids, are accessible and available to manufacturers and consumers.

As part of Cultivating Wellness, Lycored has revamped its logo so that it offers an at-a-glance snapshot of the qualities that make the company both a confident leader in its field and a trusted partner. It resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.

This is Lycored’s third logo since the company was founded 20 years ago, and the evolution of its design perfectly reflects how it has adapted constantly throughout the past two decades to serve its customers’ changing needs.

Consumers are increasingly concerned with buying products from companies that they know are ‘doing good’ in the world. Lycored is at the vanguard of this trend, offering natural ingredients produced responsibly from trusted sources that bring clear and tangible benefits to food, beverage and dietary supplement products all over the world. The new brand identity, Cultivating Wellness, will help Lycored to deliver on this commitment now and in the future.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements