FDBusiness.com

Lyle’s unveils limited-edition design tins

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

Lyle’s unveils limited-edition design tins

April 13
15:55 2016

goldon-syrup_special_tinLyle’s Golden Syrup has introduced two new limited-edition tins – one in celebration of the Queen’s 90th birthday, and the other to mark the upcoming summer barbecue season.

The limited-edition Lyle’s Golden Syrup “happy birthday your majesty” tins feature a special message to the UK and Commonwealth’s longest reigning monarch, as well as a royal carriage design.

It will joined by a special Lyle’s black treacle “sticky summer barbecue tin featuring golden flames and a fiery new design that is “guaranteed to stand out on shelf and appeal to consumers who enjoy barbecuing in the summer”, Lyle’s said. It pointed out that black treacle can be used as a glaze, marinade or sauce for barbecued food, adding a distinctive dark colour and caramel flavour to dishes.

The Queen’s 90th birthday tins will be available until July, while the barbecue packs will be on shelves until June. Both tins will be sold through national retailers with a recommended retail price of £1.15 for a 454g size, and £1.95 for a 907g tin.

Sara Harrison, European product and licensing manager for Lyle’s Golden Syrup, said: “To mark both this truly historic event and the start of British summertime, we wanted to produce commemorative gifts that consumers could use and keep.

“Our beautiful tins are already collector’s items amongst our loyal fans, so we’re confident our unique limited-edition tins will drive further sales to the category and make a stunning collector’s piece for both Lyle’s fans and royal supporters alike.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements