FDBusiness.com

Mahou San Miguel Establishes Indian Subsidiary

 Breaking News
  • Carlsberg Group Remains on Course Carlsberg Group has announced organic and reported net revenue growth of 2% to DKr31.77 billion (€4.27 billion) for the first half of 2017 although group beer volumes fell organically by 3%, chiefly due to a decline in Russia. Operating profit was up 15% organically, with all three regions – Western Europe, Eastern Europe and Asia [...]...
  • UK Food-to-go Market to Reach £23.5 Billion by 2022 The UK’s food-to-go sector is in rude health and will be worth £23.5 billion by 2022, up from £17.4 billion in 2017, according to IGD, as shoppers’ preference for eating on the move shows no signs of slowing down. IGD’s food-to-go research splits the market into five segments, with the organisation’s latest forecasts suggesting particularly strong [...]...
  • Irish Food Companies Encouraged to ‘Think Digital’ and Maximise Online Retail Opportunity Bord Bia has announced a partnership with the Digital Marketing Institute to offer Irish food and drink companies an opportunity to grow and develop their online presence with a view to increasing brand awareness and sales. ‘Think Digital’ is a 6-month digital marketing programme available to all Irish food and drink companies designed specifically to address the [...]...
  • Norwegians Sceptical About Ready-to-eat Food Around 40% of Norwegian consumers agree with the statement that industrially produced food is unhealthy, according to the results of a survey conducted by Kantar TNS on behalf of Orkla. Nine out of 10 think that the food they prepare themselves is better than industrially produced food, while close to half think that the industry [...]...
  • Mandatory CCTV in All Slaughterhouses Under New Animal Welfare Plans CCTV will be mandatory in all slaughterhouses in England under new plans recently announced by Environment Secretary Michael Gove, as he outlined a series of measures to cement the UK’s position as a global leader on animal welfare. The proposals will deliver a manifesto commitment for CCTV to be required in every slaughterhouse in England [...]...
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...

Mahou San Miguel Establishes Indian Subsidiary

Mahou San Miguel Establishes Indian Subsidiary
May 01
15:17 2014

Mahou San Miguel, Spain’s leading brewer, has established its first international subsidiary in India through the acquisition of 100% of Arian Breweries & Distilleries, a company owned by a local family group in which it already held a 50% stake through a joint venture agreement reached in 2012.

“These have been two very exciting years during which together with our partners we have learned a great deal about the Indian market and consumers,” says Alberto Rodríguez-Toquero, managing director of Mahou San Miguel. “We now have the knowledge and experience to take a further step and assume full control of the development of our business in India. Overseas operations will be our main growth lever over the coming years.”

The acquisition represents a step change in the internationalisation strategy of Mahou San Miguel, which set up its International Business Unit headed by Jonathan Stordy in 2012 with the aim of driving forward an area which over the last five years has seen its proportion of the company’s overall sales double.

Mahou San Miguel has more than 60 professionals in place in India, along with a brewery located in Bhiwadi (Rajasthan State) with an output capacity of 250,000 hectolitres per year. It currently has a presence in five states around the country through its local brand Dare Devil. Flagship brand Mahou and Andalucian craft beer Alhambra Reserva 1925 will shortly be added to the company´s portfolio in India.

Per capita consumption of beer in India is currently among the lowest in the world (1.5 litres per year), although as a whole the market is already half the size of the beer market in Spain, where consumption stands at 47.5 litres per capita. With a young and growing population of some 1.2 billion, expectations for growth of the Indian breweries sector are particularly positive, with expansion of 11% per annum expected over the next three years.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements