FDBusiness.com

Major Brands Top Speaker Line Up for the UK’s First Luxury Packaging Conference

 Breaking News
  • 2 Sisters Food Group Sells Christmas Puddings Business to Valeo Foods 2 Sisters Food Group is selling its Matthew Walker Christmas puddings business to Valeo Foods Group, the fast-growing international ambient foods producer, for £67 million. The Matthew Walker business, based...
  • Carlsberg Gives Latest Green Fibre Bottle Update Carlsberg Group has given an update on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable....
  • Loma Launches New RUN-WET IQ4 Metal Detector Loma Systems, a leading manufacturer of high performance metal detectors, checkweighers and x-ray inspection systems for the global food and pharmaceutical industries, has introduced new RUN-WET® specification to its range...
  • Campari Group Expands Brands Portfolio Campari Group, the Italian and international drinks business, has acquired a controlling interest in Mexican super premium brands Ancho Reyes spicy liqueur and Montelobos mezcal. In 2018 the net sales...
  • Winners of the 2019 Global Bottled Water Awards The winners of the 2019 Global Bottled Water Awards were announced at an awards ceremony held at the iconic Burj Al Arab, during the 16th Global Bottled Water Congress in...

Major Brands Top Speaker Line Up for the UK’s First Luxury Packaging Conference

Major Brands Top Speaker Line Up for the UK’s First Luxury Packaging Conference
June 16
13:01 2014

Leading luxury and premium brands will top the speaker panel at the UK’s inaugural Luxury Packaging Conference. Speakers include senior representatives from Karl Lagerfeld, Godiva Chocolatier, Diageo, Elizabeth Arden, Harrods, Procter & Gamble (Prestige Brands), Hotel Chocolat, Edrington Group and Neal’s Yard Remedies. They will be joined by inspiring luxury experts to explore the vital role packaging has to play in positioning and promoting luxury and prestige brands.

The Conference takes place alongside the renowned Luxury Packaging and Packaging Innovations exhibitions, which have grown to be the capital’s freshest and most inspiring place to source new products and ideas and network with the industry’s brightest minds. The combined events take place at London’s Business Design Centre on 30 September & 1 October 2014.

This is the first event of its kind in the UK, and fills a gap in the market for luxury and premium brands to have a forum to learn, discuss, challenge and debate the key questions and concerns that the industry faces. The programme has been compiled in consultation with the industry and from extensive research with the market to find out the key topics of interest.

Alison Church, Event Director of the Luxury Packaging Exhibition & Conference, explains: “We are delighted with the feedback from the industry as to the need for the conference and for the content it includes, particularly from some of the major luxury brands. We have a star-studded line-up of speakers from major luxury and premium brands, which will ensure that the conference really delivers real-life examples and inspiration for those attending.”

She continues: “As a crucial part of a brand’s marketing strategy, packaging’s role in consumer engagement, delight, and interaction is one that cannot be overlooked, and this ground-breaking conference will address the key issues in building a true aspirational brand and how you can really innovate in this space.”

Laurence Koutny, International Innovation Director at Godiva Chocolatier in Belgium, will open the conference, discussing the role of packaging to engage the consumer beyond the shelf. This will set the scene for the theme running through the first day – of luxury brand strategy, trends and innovation.

Other companies focusing topics such as luxury and premium market trends, telling a brand story through packaging, building a successful aspirational brand, luxury in a global context, the sensory experience and innovation will be addressed by Harrods, Hotel Chocolat, Diageo, Faraday Centre for Retail Excellence and Procter & Gamble. The first day will be closed by an insightful seminar presented by Antonella Di Pietro, Director, Creative Coordination at Karl Lagerfeld, on how far style and fashion are driving luxury packaging trends.

Inspirational international designer Cédric Ragot will open the second day, addressing the much-debated topic of whether luxury packaging and sustainability are mutually exclusive in a seminar entitled ‘Luxury packaging – costing the earth?’ Cédric is probably best known in the packaging world for having designed ‘Naturally Clicquot’ – the first ever 100% biodegradable isothermal bottle packaging.

The following seminars on the second day of the Conference will address the practicalities of delivering effective luxury packaging, addressing topics around new print techniques and technologies, if digital print has a role in luxury packaging, how luxury packaging works in an online context, how to create cost-effective luxury packaging and how to take a brand from premium to luxury. The conference will be closed with a look to the future of luxury in a stimulating seminar by Robert Bergmann, Creative Director and owner of Bergmann Creative, who is also the former Vice President / Creative Director of L’Oréal.

The Conference is not the only addition to the event this year, with the partnership of Packaging News’ Luxury Packaging Awards – run in association with the Luxury Packaging Exhibition & Conference. The Awards take place at London’s Underglobe on the night before the event, 29 September, and will highlight the most exciting new packs in the growing international luxury market. The three events combined make London the international hub where the luxury and premium industry will gather to network, source, immerse themselves, and celebrate the very best in luxury packaging.

Up to 50% discount is available to companies booking before 24 June 2014. To find out more about the Luxury Packaging Conference programme, including prices and how to book, contact Anthony Savill on +44 (0)20 8843 8836 or Anthony.Savill@easyFairs.com, or visitwww.easyFairs.com/LuxuryConference. To get involved in sponsoring the conference or booking a stand at the exhibition, contact Alison Church on +44 (0)20 8843 8815 or Alison.Church@easyFairs.com. Full information on the exhibition can be found at www.easyFairs.com/LuxuryPackaging.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements