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Malibu launches Blue Hawaiian in new lightweight pouch

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Malibu launches Blue Hawaiian in new lightweight pouch

Malibu launches Blue Hawaiian in new lightweight pouch
October 17
10:52 2012

Malibu has added a new variant to its range of pre-mixed cocktails, which will be packaged in pouches

Blue Hawaiian is a mix of Malibu, pineapple and cherry. The lightweight pouch incorporates a built-in tap and a carry handle.

The one litre pouch goes into Asda stores this month, priced £12.99.

Patrick Venning, marketing director at the brand’s owner Pernod Ricard UK, said: “The new Blue Hawaiian pouch offers Malibu shoppers the convenience, innovation and ‘newness’ that we know they seek from the ready-to-serve category, and provides an eye-catching, easy-to-use format that they can take straight to their social occasions.”

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