Marine Harvest Launches Brand Strategy and Changes Name to Mowi
Marine Harvest, the world’s leading seafood company, has launched a global brand called MOWI, and is changing the company name to Mowi. The company now know as Marine Harvest was originally founded as Mowi by Norwegian aquaculture pioneers more than 50 years ago. The company will launch the MOWI brand into selected markets.
“I am really excited that we are now taking the company to the next level. Through implementing our MOWI branding strategy, we can communicate our integrated value-chain from feed to the consumer’s plate. We are looking forward to announcing our new MOWI product line in the coming months,” explains Alf-Helge Aarskog, chief executive of Marine Harvest.
He adds: “Since the first salmon was farmed in 1964, we have grown into a global fully integrated company, including breeding, feed, farming, processing and sales. Throughout the past 50 years, we have always remained true to our core value – the care we have for our people, our fish, our customers and the environment.”
The proposed name change is subject to shareholders’ approval, and the company has summoned an Extraordinary General Assembly to resolve the name change with effect from 1 January 2019.
Marine Harvest is the world’s largest producer of Atlantic salmon. Employs 13,233 people, the company had a turnover of €3.6 billion in 2017. Marine Harvest is listed on the Oslo Stock Exchange (OSE) and its share also trade on the US OTC market.
