FDBusiness.com

Mars Endorses Limitation On Added Sugars

 Breaking News
  • Nestlé to Sell US Confectionery Business to Ferrero Nestlé has agreed to sell its US confectionery business to Ferrero, the third-largest company in the global chocolate confectionery market, for SFr2.8 billion ($2.8 billion) in cash. Nestlé’s 2016 US confectionery sales reached about SFr900 million. The transaction is expected to close around the end of the first quarter of 2018 following the completion of [...]...
  • Asahi Super Dry Re-launching in the UK Asahi UK, the UK subsidiary of Asahi Europe, is boosting its strong portfolio of beer brands by re-launching Asahi Super Dry in Britain in its authentic form. For the first time in Europe, full access to the exact Japanese brewing standards have been given to Asahi Europe and these innovations will bring the authentic taste [...]...
  • Natural Preservatives Extend Frying Oil Shelf Life Arjuna Naturals Extracts has launched its natural preservative formulation for combating oxidation, thermal degradation, hydrolytic rancidity and extending the frying cycle of vegetable oils. The new, all-natural preservative formulation contains a few simple ingredients and enables a clean label. It is GMO-free, oil-soluble and vegan. Initial response was so strong, Arjuna Natural Ltd. decided to [...]...
  • Alison Unveils New UK-made Bread Basket Dolly Alison Handling Services (AHS), Europe’s largest stockist of plastic containers and boxes, has introduced a new bread basket dolly designed for standard (762 x 508 x 216mm) 12-loaf stack nests. Capable of holding up to eight nests and available in grey or purple (to match Alison’s distinctive trays and baskets), the dolly has been designed [...]...
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...

Mars Endorses Limitation On Added Sugars

Mars Endorses Limitation On Added Sugars
May 11
10:37 2015

Mars, Incorporated is supporting two important recommendations designed to help consumers limit their intake of added sugars and achieve healthier, more balanced diets.

The company has endorsed a recommendation by the world’s leading health authorities—including the World Health Organization (WHO), the US Dietary Guidelines Advisory Committee, and the UK Scientific Advisory Committee on Nutrition—that people should limit their intake of added sugars to no more than 10% of total calorie intake.

Additionally, in comments provided to the US Dietary Guidelines Committee, Mars has signaled its support for a new US Government proposal to include an ‘added sugars’ declaration in the Nutrition Facts panel on all food packaging. The company’s comments to the sugar daily value and added sugars declaration proposal can be viewed at Mars.com.

So called “added sugars” are sugars and syrups added to foods to improve sweetness, structure, texture, and shelf-life. These are distinct from sugars that are “intrinsic” to foods, such as lactose in dairy, or fructose and glucose in bananas.

“We want people to enjoy Mars brands as part of a well-balanced diet,” said Dave Crean, Global Head of Research & Development at Mars, Incorporated. “With this in mind, we support the recommendation of global health experts that consumers limit their intake of added sugars to 10% of their calorie intake. In the US, we have a further opportunity to help people achieve their dietary goals by supporting the government’s proposal to include added sugars in the Nutrition Facts panel. It just makes good sense.”

Mars makes a wide assortment of brands popular with consumers around the world, including M&Ms, Snickers, Uncle Ben’s Rice, Dolmio, and Doublemint. Mars’ commitment to help reduce intake of added sugars to less than 10% of total calorie intake, and support for the new transparent labeling proposal, build on steps taken over time to help consumers achieve their nutritional goals.

Mars currently:

  • Includes Guideline Daily Amount (GDA) labeling on all chocolate, food and sugar confectionery products
  • Limits its confectionery products to no more than 250 kcal per serving
  • Offers a wide array of sugar-free and low-sugar Wrigley gum products
  • Has reformulated products to eliminate trans fatty acids
  • Has reduced salt and saturated fats in its product portfolio
  • Adheres to a strict Marketing Code that does not allow marketing communications to children under 12 for food, chocolate, confections and gum products

Going forward, Mars will:

  • Support new labeling approaches (on pack and digital), where such approaches are supported by a coalition of science and nutrition experts, regulators, retailers, industry leaders, and NGOs
  • Increase the number of our chocolate confections below 200 kcal per pack
  • Continue our efforts to improve the nutritional composition of our product portfolio
  • Promote the oral health benefits of sugar-free gum

More information on the company’s efforts to support dietary and oral health can be found at Mars.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements