FDBusiness.com

MARTENS Brouwerij based in Bocholt, Belgium, is launching a new brand of beer, ‘Dagschotel’, in coordination with a well-known group of Belgian TV sitcom actors, ‘F.C. Kampioenen’, to promote their upcoming movie ‘Jubilee Generale’. MARTENS injected some fun into the Dagschotel beer launch with digitally printed, premium quality PET bottles which come to life using a specially designed F.C. Kampioenen beer smartphone application.

With the app, F.C. Kampioenen characters printed on the bottles deliver special performances on the smartphone. When two bottles are brought together, the app brings to life a dialog between the characters – truly innovative and engaging – resulting in talking bottles.

KHS and NMP Systems were key innovation partners for MARTENS both with Plasmax FreshSafe-PET® barrier coating for enhanced shelf life and premium beer focus and also with Direct Print Powered by KHS™. Direct Print is the first industrial-scale, digital printing process with low-migration UV cure inks to provide a food-safe solution for PET bottles.

Phil Johnson from NMP Systems is excited about the Direct Print partnership with MARTENS and states that “the breakthrough technology of digital printing onto PET will enable beverage companies to change Page 2 of 2 graphics within hours instead of weeks, and create new forms of consumer experience in a world where everything is digital.”