McCain Foods GB launches Jacket Smiles for kids

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

McCain Foods GB launches Jacket Smiles for kids

March 17
15:12 2013

In the United Kingdom, McCain Foods has launched Jacket Smiles for kids, following the runaway success of its Ready Baked Jackets.

Since their launch last year, the Ready Baked Jackets have started to revolutionise the way consumers in the UK eat jacket potatoes at home.

The new McCain Jackets Smiles are developed specifically for kids aged up to 10 years old and offer them a nutritious meal.

The smaller size is perfect for smaller appetites, delivering the same great taste, smell and potato goodness of a slow oven-baked jacket potato, in just three minutes from frozen.

Simply prepared from whole potatoes, with a light drizzle of sunflower oil, each potato features its very own smiley face stamped into the potato skin, bringing fun to any kids meal. All of this ensures that McCain Jacket Smiles have real appeal for kids and help deliver the perfect, nutritious and hassle free meal time solution for parents.

McCain Ready Baked Jackets are newly crowned as Product of the Year in the Food Category and have recorded sales of £20m to date, which is the equivalent of 40m potatoes.

Mark Hodge, McCain Foods Head of Brand, is confident Jacket Smiles will be similarly well received by consumers:

“Research among mums continues to highlight the demand for nutritious, tasty, natural and convenient meal solutions for kids, ideally with a bit of fun thrown in for good measure. New Jacket Smiles delivers on all fronts and like Ready Baked Jackets I expect it to be a great success.”

“Kids’ meal times will never be the same again.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here