FDBusiness.com

McCormick and IBM Collaborate on Pioneering the Use of AI in Flavour and Food Product Development

 Breaking News
  • First Milk Acquires Fonterra’s 51% Stake in Fast Forward Joint Venture First Milk, a wholly British farmer-owned dairy co-operative, has agreed to purchase Fonterra’s 51% share of its Fast Forward joint venture, established in 2011, and has entered a new strategic partnership with Havero Hoogwegt for global WPC80 sales and distribution. From July 2019, First Milk will be the sole owner of the whey protein concentrate [...]...
  • Leaders in Luxury Packaging Join London’s Most Exclusive Packaging Event Luxury Packaging London 2019 will celebrate its 10th anniversary when it returns to Olympia on 11 & 12 September, hosted alongside Packaging Innovations. As the UK’s leading luxury packaging event, it will bring together over 180 exhibitors and a dedicated audience of senior buyers, all looking to source the latest in luxury packaging solutions. With consumer concerns [...]...
  • The Lakes Distillery Announces £3.75 Million Investment The Lakes Distillery, based in Cumbria, England, has secured a £3.75 million investment from a group of investors led by Gresham House Asset Management, a specialist equity investment and asset management company. Joining existing investors and high-net-worth individuals, who recently made an additional £1.6 million investment, this is a milestone for the distillery and Gresham [...]...
  • Kerry Group Inaugurates New Production Facility in India Kerry Group has officially opened its new €20 million production facility in Tumkur, India. The new, state-of-the-art 40,585 square metre facility, located 120 km from Bangalore, will serve Kerry Taste & Nutrition’s global and regional customers in the South West Asia region, with Kerry Taste and Beverage systems for the fast-growing retail and foodservice markets. This is Kerry Group’s [...]...
  • Lamb Weston to Acquire Australian Frozen Potato Processor Lamb Weston has agreed to acquire Ready Meals, a frozen potato processor in Australia. Terms were not disclosed. Ready Meals sells frozen potato products under the Harvest Choice brand and operates frozen potato processing and storage facilities in Hallam, Victoria. Lamb Weston, along with its joint venture partners, is a leading supplier of frozen potato, sweet [...]...

McCormick and IBM Collaborate on Pioneering the Use of AI in Flavour and Food Product Development

McCormick and IBM Collaborate on Pioneering the Use of AI in Flavour and Food Product Development
February 06
16:54 2019

McCormick & Company, the US-based ingredients specialist, and IT giant IBM have announced their ongoing research collaboration to pioneer the application of artificial intelligence (AI) for flavour and food product development.

Using IBM Research AI for Product Composition, McCormick is ushering in a new era of flavour innovation and changing the course of the industry. Product developers across McCormick’s global workforce will be able to explore flavour territories more quickly and efficiently using AI to learn and predict new flavour combinations from hundreds of millions of data points across the areas of sensory science, consumer preference and flavour palettes. This proprietary, cutting-edge technology sets McCormick apart in its ability to develop more creative, better tasting products and new flavour experiences across both its Consumer and Flavor Solutions business units.

McCormick expects to launch its first AI-enabled product platform, “ONE,” by mid-2019, with a set of initial one-dish Recipe Mix flavours including Tuscan Chicken, Bourbon Pork Tenderloin and New Orleans Sausage. The company’s flavour developers created this product platform by combining IBM’s expertise in AI and machine learning with McCormick’s 40+ years of proprietary sensory science and taste data, which includes decades of past product formulas and millions of data points related to consumer taste preferences and palettes. AI has enabled McCormick’s product developers access to an expanded portfolio of flavour profiles that enhances their creativity. The new ONE platform was specifically developed to deliver family-favorite flavours with the ability to season both the protein and vegetable. The new seasoning blends are expected to be on US retail shelves by late spring.

“McCormick’s use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavours to market,” says McCormick Chairman, President and CEO Lawrence Kurzius. “This is one of several projects in our pipeline where we’ve embraced new and emerging technologies.”

As a world leader in artificial intelligence software, services and technology for business, IBM is focused on working with clients and enterprises across many industry sectors to help advance data-driven technologies that push markets forward.

“IBM Research’s collaboration with McCormick illustrates our commitment to helping our clients and partners drive innovation across industries,” says Kathryn Guarini, VP, Industry Research, IBM. “By combining McCormick’s deep data and expertise in science and taste, with IBM’s AI capabilities, we are working together to unlock the bounds of creativity and transform the food and flavour development process.”

Pairing McCormick’s global expertise, particularly that of its research and product development teams, with leading AI research helped McCormick accelerate the speed of flavour innovation by up to three times and deliver highly effective, consumer-preferred formulas. Through the ONE platform as well as several other projects in the pipeline, McCormick’s product developers are now using AI to unlock creativity, access new insights and share data with their peers around the world. The company plans to scale this technology globally by 2021.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements