FDBusiness.com

McDonald’s Introduces New Fruit Drink to the UK

 Breaking News
  • UK Supermarkets Sweep Up 17 Months of Growth UK supermarket sales have increased in value by 3.1% compared with last year according to the latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 8 October 2017. This marks the 17th period of growth in a row for Britain’s grocers. Like-for-like grocery inflation remains at 3.2% but consumers could be [...]...
  • Hilton Food Group to Expand to New Zealand Hilton Food Group, the UK-based specialist international meat packing business, is to proceed with plans to expand its packing capability to New Zealand. Hilton will construct a new meat processing facility in Auckland and supply Progressive Enterprises, New Zealand’s leading retailer, trading as Countdown Supermarkets. As Progressive Enterprises is also part of the Woolworths business, [...]...
  • From Measurement Data to Smart Actions Energy and process industry monitoring and control systems contain a lot of data, which is not always fully utilised. Data is also collected in different systems, which further hampers comprehensive overall management. The efficient use of measurement data is increasingly becoming a crucial factor in gaining a competitive advantage. Elomatic’s FORMIOT data analysis service offers support [...]...
  • Rocla’s Automation Solution Maximizes Storage Capacity and Saves Money Operations at Valio’s new whey powder factory started gradually in Autumn 2014. The main goal was to build a fully automated warehouse. Valio also needed to maximize the storage capacity in this space, and to be able to adjust the temperature and air humidity. At the warehouse there are 3 Rocla’s automated guided vehicles (AGVs) [...]...
  • Packaging Automation Helps Chicory Crops to Grow As a growing business Packaging Automation know how important it is to keep cash within the business and how hard it is to acquire the machines and equipment you need to grow. Packaging Automation want to help businesses to grow, adapt and keep up with what can be frighteningly fast paced growth without tying up [...]...

McDonald’s Introduces New Fruit Drink to the UK

McDonald’s Introduces New Fruit Drink to the UK
May 10
10:25 2012

McDonald’s UK has launched Fruitizz, a new carbonated fruit drink that will help parents give children one of their five daily portions of fruit and vegetables. The launch of Fruitizz follows three years of extensive product development to find a new drink for the McDonald’s menu that excites children, but which also delivers nutritional benefits. The refreshing fizzy drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water.

The new generation of soft drink contains no added sugars, artificial colours or flavours. Fruitizz derives its sweetness from the sugars naturally present in the fruit. It will be served through the central drinks tower at the McDonald’s counter in response to insight which revealed that children find drinks poured from these towers more exciting and desirable.

Findings from research gathered during a successful pilot in 62 McDonald’s restaurants inWaleslast year showed that three quarters of people who bought Fruitizz with their Happy Meal would buy it again. Fruitizz is the latest new product in a series of improvements that have been made to the McDonald’s menu over the last decade.

The restaurant group has pioneered an extensive salt and sugar reduction programme, and subsequently the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31% less sugar, compared with the average Happy Meal sold in 2000. Carrot sticks, fruit bags, mineral water and organic semi-skimmed milk have also been introduced to the Happy Meal menu.

Jill McDonald, chief executive and president of McDonald’s UK, comments: “For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants. We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste.”

The launch is being supported by an extensive advertising campaign including TV, print and digital media.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements