FDBusiness.com

McDonald’s Introduces New Fruit Drink to the UK

 Breaking News
  • UK Restaurant Numbers Drop Again as Consumer Tastes Shift Britain’s restaurant numbers have fallen for the sixth quarter in a row, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals. Independent operators have borne the brunt of the closures with group-owned restaurants proving more resilient despite some major brand failures. The quarterly survey of the country’s supply of licensed premises reports a 3.4% drop in [...]...
  • Molson Coors Commits to Reduce Plastics in Packaging Molson Coors in the UK and Ireland is removing the plastic packaging from its Carling and Coors Light brands, as part of new global packaging goals. The brewer will remove the plastic film wrap from large multipacks by the end of March 2020, replacing the plastic wrap with 100% recyclable fully enclosed carton board. By [...]...
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...

McDonald’s Introduces New Fruit Drink to the UK

McDonald’s Introduces New Fruit Drink to the UK
May 10
10:25 2012

McDonald’s UK has launched Fruitizz, a new carbonated fruit drink that will help parents give children one of their five daily portions of fruit and vegetables. The launch of Fruitizz follows three years of extensive product development to find a new drink for the McDonald’s menu that excites children, but which also delivers nutritional benefits. The refreshing fizzy drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water.

The new generation of soft drink contains no added sugars, artificial colours or flavours. Fruitizz derives its sweetness from the sugars naturally present in the fruit. It will be served through the central drinks tower at the McDonald’s counter in response to insight which revealed that children find drinks poured from these towers more exciting and desirable.

Findings from research gathered during a successful pilot in 62 McDonald’s restaurants inWaleslast year showed that three quarters of people who bought Fruitizz with their Happy Meal would buy it again. Fruitizz is the latest new product in a series of improvements that have been made to the McDonald’s menu over the last decade.

The restaurant group has pioneered an extensive salt and sugar reduction programme, and subsequently the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31% less sugar, compared with the average Happy Meal sold in 2000. Carrot sticks, fruit bags, mineral water and organic semi-skimmed milk have also been introduced to the Happy Meal menu.

Jill McDonald, chief executive and president of McDonald’s UK, comments: “For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants. We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste.”

The launch is being supported by an extensive advertising campaign including TV, print and digital media.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements