McDonald’s Introduces New Fruit Drink to the UK

 Breaking News
  • Bord Bia’s 2018 Brexit Barometer Results The Irish Government has launched the Bord Bia 2018 Brexit Barometer, a comprehensive survey of 117 Irish food, drink and horticulture companies, representing 48% of the sector’s exporters to the United Kingdom. Over 100 senior industry representatives attended the launch in Bord Bia to hear the report findings. The purpose of the Brexit Barometer is to assess [...]...
  • Cargill Invests in Mouscron Facility to Meet Demand For Belgian Chocolate With the rapid rise in consumer demand for premium, high quality Belgian chocolate, Cargill has invested in a new liquid chocolate production line in its Mouscron production facility in Belgium. This investment increases the company’s capacity to produce milk and dark chocolate and creates up to 10 new local jobs. Cargill’s cocoa and chocolate business will [...]...
  • Heineken Makes Biggest Ever Investment in UK Pub Estate Heineken UK is making its largest ever annual investment in Star Pubs & Bars, investing £44 million during 2018. This investment is more than double the figure invested last year (£20 million) and brings Heineken’s total expenditure on pubs to almost £140 millioin over the past five years.Around a quarter of Star’s 2,900 pubs will [...]...
  • New Starter Culture Secures Mild and Creamy Soft Cheeses Chr. Hansen’s latest launch helps cheesemakers to produce soft cheese that maintains the desired taste and texture. The extension to the DVS® SSC series is the latest addition to Chr. Hansen’s soft cheese starter culture range. The product series now consists of four cultures and is designed to create soft cheese with a mild flavor and [...]...
  • TOP Develops Technology Platform For Dairy Farmers TOP from Wageningen in the Netherlands is developing a technology platform that enables dairy farmers to sell bottled milk from individual cows. With the technology it will be possible to pasteurize and package bottles of milk from individual cows. Dutch consumers will soon be able to buy milk from their very own favourite cow. In the [...]...

McDonald’s Introduces New Fruit Drink to the UK

McDonald’s Introduces New Fruit Drink to the UK
May 10
10:25 2012

McDonald’s UK has launched Fruitizz, a new carbonated fruit drink that will help parents give children one of their five daily portions of fruit and vegetables. The launch of Fruitizz follows three years of extensive product development to find a new drink for the McDonald’s menu that excites children, but which also delivers nutritional benefits. The refreshing fizzy drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water.

The new generation of soft drink contains no added sugars, artificial colours or flavours. Fruitizz derives its sweetness from the sugars naturally present in the fruit. It will be served through the central drinks tower at the McDonald’s counter in response to insight which revealed that children find drinks poured from these towers more exciting and desirable.

Findings from research gathered during a successful pilot in 62 McDonald’s restaurants inWaleslast year showed that three quarters of people who bought Fruitizz with their Happy Meal would buy it again. Fruitizz is the latest new product in a series of improvements that have been made to the McDonald’s menu over the last decade.

The restaurant group has pioneered an extensive salt and sugar reduction programme, and subsequently the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31% less sugar, compared with the average Happy Meal sold in 2000. Carrot sticks, fruit bags, mineral water and organic semi-skimmed milk have also been introduced to the Happy Meal menu.

Jill McDonald, chief executive and president of McDonald’s UK, comments: “For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants. We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste.”

The launch is being supported by an extensive advertising campaign including TV, print and digital media.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here