FDBusiness.com

McDonald’s Announces 2020 Corporate Social Responsibility and Sustainability Plans

 Breaking News
  • European Commission Clears Nestlé’s Acquisition of NESTEA The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control over the NESTEA business, in the European Economic Area except Spain, Portugal and Andorra, by Nestlé. NESTEA branded ready-to-drink tea business is currently operated by Beverage Partners Worldwide, a full-function joint venture between Nestlé and The Coca-Cola Company. The Commission concluded [...]...
  • Avian influenza – New Scientific Advice Boosts EU Preparedness Migratory wild birds crossing the north-eastern and eastern border of the European Union is the most likely pathway for avian influenza to enter the territory, says EFSA (European Food Safety Authority). Experts assessed the risk of avian influenza entering the EU and reviewed surveillance approaches – which comprise monitoring by Member States and the actions [...]...
  • Tough September Trading Hits British Restaurant, Pub and Bar Groups Britain’s managed pubs, bars and restaurants saw like-for-like sales decline 0.9% in September as the public appeared to pull back on spending on eating and drinking out, latest figures from the Coffer Peach Business Tracker reveal. Restaurants in London were worst hit, suffering a 3.2% fall in collective like-for-like sales compared to September last year. [...]...
  • High Shear Mixing Experts For processors that work with proteins, starches, gums, vitamins, and flavourings, the Rotosolver high shear mixer is a must-have. This workhorse makes light work of all types of ingredients and with thousands of installations around the world in food, beverage, dairy, condiments, and meat and poultry manufacturing facilities, Admix continues to set the global standard [...]...
  • Belvoir’s Bubbling With Joy This Christmas Belvoir Fruit Farms is getting into festive mood with a limited-edition Christmas label for their popular Elderflower Pressé. The jolly, holly covered label also features the brand’s iconic elderflower motif dressed to impress for Christmas in golden foil, bringing seasonal sparkle to the design, along with the cheerful seasonal message ‘Bubbling with Joy’. Belvoir’s Elderflower Pressé [...]...

McDonald’s Announces 2020 Corporate Social Responsibility and Sustainability Plans

McDonald’s Announces 2020 Corporate Social Responsibility and Sustainability Plans
May 07
10:05 2014

McDonald’s Corp.has announced its first Corporate Social Responsibility & Sustainability Framework that is designed to position the company for the future, while generating measurable, positive impacts for society. In creating the framework, McDonald’s continued its historically collaborative approach by consulting with suppliers, franchisees, customers and more than a dozen sustainability experts, NGOs and socially responsible investment organizations.

McDonald’s 2020 CSR & Sustainability Framework aspirational goals include:

* Supporting sustainable beef production by collaborating to develop global principles and criteria, and committing to begin purchasing a portion of beef from verified sustainable sources in 2016;

* Sourcing 100 percent of coffee, palm oil and fish that is verified to support sustainable production;

* Procuring 100 percent of fibre-based packaging from certified or recycled sources;

* Serving 100 percent more fruit, vegetables, low-fat dairy or whole grains in nine of its top markets;

* Increasing in-restaurant recycling to 50 percent and minimizing waste in nine of its top markets;

* Increasing energy efficiency in company-owned restaurants by 20 percent in seven of its top markets

“In our new framework, we are focusing on the areas that are core to our business and that can make a real difference,” says JC Gonzalez-Mendez, senior vice president of McDonald’s Global Corporate Social Responsibility, Sustainability and Philanthropy. “For instance, we are breaking new ground with our collaborative effort to source sustainable beef. We will continue to work with multiple stakeholders to develop practical solutions to increase recycling in our restaurants and across the industry. We will continue to meet our customers’ needs for choice and balanced menu options, including fruits and vegetables.”

“McDonald’s is a company with the power to help transform the global food marketplace and to lead its industry towards sustainability,” says Suzanne Apple, SVP, Private Sector Engagement, World Wildlife Fund. “While this is a journey and requires a long-term vision, these sustainability goals are a great step forward in addressing issues that are key to McDonald’s business and value chain.”

“We’re on our way to mainstreaming sustainability,” says Bob Langert, McDonald’s vice president of Corporate Social Responsibility & Sustainability. “Sustainability doesn’t fully happen until the consumer is engaged and connected. In addition to catapulting momentum on key social and environmental issues, the difference McDonald’s can make is bringing sustainability to the masses, making it part of our everyday business life and the lives of our customers.”

McDonald’s is Europe’s leading foodservice retailer with more than 7,600 restaurants in 38 markets serving over 14 million customers per day. 73% of McDonald’s restaurants in Europe are owned and operated by independent local business men and women.

Tags
Share

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements