FDBusiness.com

McDonald’s Premium McWrap debuts in hand-held packaging

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

McDonald’s Premium McWrap debuts in hand-held packaging

April 01
10:43 2013

Beginning on April 1, 2013, in select areas, McDonald’s is unwrapping a fresh new flavor experience—Premium McWrap. The new meal-size wrap combines fresh vegetables, tasty sauces and juicy chicken breast filet in a warm tortilla. It’s served in a convenient, hand-held package to fit the busy on-the-go lifestyle.

“The introduction of McDonald’s new entrée line, the Premium McWrap, is part of our ongoing effort to offer our customers new, relevant menu options and flavors they are looking for,” says restaurant owner and operator Steve Ramirez. “The Premium McWrap offers an abundance of ingredients and unique flavors in on-the-go packaging which truly caters to today’s consumer. It’s sure to satisfy.”

Steve Peat, president of the Greater Bay Area McDonald’s Co-op, adds, “We know people today are looking for freshly prepared meal options that are not only convenient, but taste great. With its abundance of ingredients and unique flavors in an easy-to-eat package, the Premium McWrap is the perfect balance between taste and convenience.”

All Premium McWrap varieties come with grilled or crispy chicken, spring greens and shredded lettuce in warm tortilla wrap. Customers can choose from three flavors:
• Sweet Chili Chicken McWrap: sweet chili sauce, creamy garlic sauce and sliced cucumbers
• Chicken & Bacon McWrap: creamy garlic sauce, bacon, cheddar jack cheese and tomato
• Chicken & Ranch McWrap: ranch sauce, seasoned rice vinegar, cheddar jack cheese, sliced cucumbers and tomato

“The Premium McWrap is McDonald’s USA’s first handheld entrée to feature cucumbers and spring mix,” says Ramirez. “We are very proud that we can offer our customers a new way to enjoy fresh vegetables at McDonald’s.”

Premium McWraps start at 360 calories and are initially available in the Greater Sacramento, Greater Bay and Northern Nevada Areas.

 

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements