FDBusiness.com

McDonald’s presents its new global packaging design

 Breaking News
  • Unilever Delivers Solid Volume Growth Unilever has announced its results for the first half of 2018, which show a solid all-round performance despite some challenging markets. Turnover decreased 5.0% to €26.4 billion including an adverse translational currency impact of 8.9% but underlying sales growth excluding spreads was 2.7% with volume 2.5% and price 0.2%. Unilever’s underlying operating margin improved by [...]...
  • Arla Foods Warns of ‘Dairy Dilemma’ of Impossible Choices Post-Brexit At a recent event held at the London School of Economics (LSE), pan-European dairy co-operative Arla Foods warned that if the findings of a LSE report prove true, non-tariff barriers to trade and restricted access to labour after Brexit will leave British consumers facing a dairy dilemma which could see the availability of butter, yoghurts [...]...
  • McCann’s Irish Oatmeal Sold to B&G Foods TreeHouse Foods, the US-based food and beverage group, has completed the sale of the McCann’s Irish Oatmeal brand to B&G Foods for $32 million, subject to customary closing and post-closing adjustments. The McCann’s Irish Oatmeal brand generated sales of approximately $13 million in 2017. The transaction is expected to have a negligible impact on TreeHouse’s [...]...
  • European Olive Oil Market Worth €3 Billion – Shoppers Focus More on Quality Than Price Poor harvest conditions continue to provide a challenging backdrop to the Olive Oil market, according to the latest analysis of value and volume sales across Europe (UK, France, Germany, Greece, Italy, Spain and the Netherlands) by IRI, the big data and technology expert for consumer industries. While six of the seven countries analyzed post value sales growth close to 6% [...]...
  • Countdown Begins to the UK’s Leading Processing & Packaging Machinery Event – NEC Birmingham- 25-27 September 2018 Celebrating its 30th anniversary this year, the PPMA Show will return to the NEC Birmingham from 25-27 September 2018 to showcase the latest innovations in smart manufacturing, processing technology and packaging machinery, aimed to increase production line efficiencies and enhance business performance and profitability. New to the show this year will be the Enterprise Zone, [...]...

McDonald’s presents its new global packaging design

January 11
10:51 2016

McDonald's-packagingThe fast-food giant, McDonald’s is unveiling new design for its paper carry-out bags, fountain beverage cups and sandwich boxes this month. The new packaging is designed in collaboration with branding agency Boxer.

The new look is characterised by irregular lettering and bright colours, with the fast food chain’s iconic golden arches extending beyond the front of the paper bags to the side panel. The bold new look also places the company’s I’m Lovin’ It tagline against the edge of the front panel of the bags, in a red tab.

The rollout of the updated design will begin in the UK before being extended to incorporate the UK and Europe, with more than 36,000 restaurant adopting the new packaging during the course of this year.

“It’s hard to say who gets the credit for the actual design because everyone had a hand in shaping the thinking,” McDonald’s senior director – global brand development Matt Biespiel told Ad Age magazine.

The design is the result of collaboration between seven of McDonald’s partner agencies, before it was then developed and finalised by UK-based Boxer. The creative agency was also part of McDonald’s previous packaging overhaul in 2013.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements