FDBusiness.com

McVitie’s Brings European Favourite DeliChoc to the UK

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

McVitie’s Brings European Favourite DeliChoc to the UK

McVitie’s Brings European Favourite DeliChoc to the UK
January 13
15:49 2015

United Biscuits (UB), the leading international manufacturer of biscuits and cakes, has announced the launch of McVitie’s DeliChoc in the UK, a thickly-coated Belgian chocolate biscuit with an intensely crunchy sensation.

DeliChoc is already popular in Europe, having originated in France and Belgium as part of UB’s Delacre portfolio. Part of the everyday special treats category, the product comprises a slab of thick Belgian chocolate on top of an extra-crunchy biscuit, and comes in three varieties; milk, dark and white chocolate.

McVitie’s is investing £2 million to promote the UK launch of DeliChoc, with a television advertising campaign planned for the product in spring 2015. The launch will also be supported by in-store activations, as well as online marketing, PR and promotion through the company’s social media channels. United Biscuits is anticipating at least £6.5 million RSV for the product in the first year.

The New McVitie’s DeliChoc range is being rolled out across grocery stores and depots from early January. The product is sold in 150g tray packs and is offered in case sizes of 12s or 6s PMP, offering options to both grocery and convenience customers.

Sarah Heynen, Marketing Director of Sweet Biscuits at UBUK, says: “Our aim is to extend the McVitie’s Masterbrand into new eating occasions by offering even greater variety for retailers and consumers. We are confident that the launch of new McVitie’s Delichoc into the UK will follow on from its success on the Continent, where its distinctive crunchy eat is a great alternative treat to many traditional products available.”

She continues: “Our market research shows that biscuit-lovers in the UK often enjoy sweet snacks during the evening, and we were looking for a product that offers something a little different in order to meet this trend. As well as the generous portion of either milk, white or dark Belgian chocolate, the DeliChoc biscuit offers consumers an intensely crunchy sensation. Having enjoyed huge success for our sweet biscuit range in 2014, we hope that the launch of DeliChoc marks the beginning of another great year for McVitie’s.”

As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, UB owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.

UB is owned by Yildiz Holding – the largest food and beverage company in Turkey with over 300 brands in 49 different categories.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements