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Metsä Board to launch new drink box design

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Metsä Board to launch new drink box design

May 23
12:25 2016

MetsaFinland-based folding boxboards and white linerboards manufacturer Metsä Board is planning to launch new bag-in-box concept elevated drink box (EDB).

Made jointly by Metsä Board, BOBST, Kodak, Marbach, Henkel, and Knauer the design aims to provide an easy and convenient package method.

Patented by Metsä Board, the box’s elevated bottom is assembled by the customer before use meaning in-store shelf space is not increased compared to other cartons. Once empty, the plastic bag inside can be removed for recycling.

The forest fibre paperboards used are made by Metsä Board, while the outer liner Kemiart Lite+ is a double-coated white-top kraftliner for flexo post-print and digital printing applications.

Made of Modo Northern Light, the fluting and inner liner featured are fully bleached suitable for offset, flexo, and inkjet digital printing.

Metsä Board’s design and innovation director Cyril Drouet said: “Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand.

“Thanks to our elevated-base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere.”

The EDB will be demonstrated at the Drupa 2016 on 4 June and 6 June.

Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh forest fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh forest fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests and recyclable after use.

In 2015, the company’s sales totalled EUR 2.0 billion, and it has approximately 2,600 employees.

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