FDBusiness.com

Milk Complex of Natural Sugars, Minerals and Peptides to Bring Health Back to the Soft Drinks Market – Volac

 Breaking News
  • Müller to Review UK Food Service Delivery Operation A food service delivery operation supplying fresh milk and other products to 3,000 non-residential customers in England and Wales which is suffering losses of around £5 million per annum, is to be reviewed by Müller Milk & Ingredients. The company has confirmed a 45 day review and consultation, placing 250 roles at risk of redundancy. [...]...
  • Ryvita’s New Re-Launch Following a hugely successful year in 2017, healthy snacking favourite Ryvita is kicking off 2018 with not only a brand new campaign but also an exciting re-freshed look in addition a host of new and innovative products. On a mission to help women enjoy positive healthy living every day, Ryvita has teamed up with CRUK and one of the [...]...
  • Campari Group Launches New Super Premium Gin Campari Group has launched its new super-premium Italian gin, O’ndina, in the UK. The UK is the first market to roll out the product, which will later launch globally. With the launch of O’ndina, Campari Group enters the fast-growing Super Premium Gin category, with this Small Batch Italian Gin, crafted in Italy using fresh basil [...]...
  • KITKAT Ruby Arrives in the UK Nestlé UK is introducing a Ruby chocolate version of its iconic four finger KITKAT. Consumers in the UK will be the first in Europe to try a four finger KITKAT made with Ruby chocolate, a fourth chocolate after dark, milk and white. This unique KITKAT offers a new taste experience. The crispy four-finger wafer bar is [...]...
  • A Wee Dram Goes Further Than You Think Thanks to Goplasticpallets.com It’s one of the world’s favourite food exports and it’s important to keep the whisky flowing at all times. As the US writer, Mark Twain said: “Too much of anything is bad, but too much good whisky is barely enough.” That’s why The Edrington Group, the international premium spirits company, approached Goplasticpallets.com when it needed [...]...

Milk Complex of Natural Sugars, Minerals and Peptides to Bring Health Back to the Soft Drinks Market – Volac

Milk Complex of Natural Sugars, Minerals and Peptides to Bring Health Back to the Soft Drinks Market – Volac
September 03
10:28 2015

Earlier this year sports nutrition earned its fifth EU-approved health claim related to carbohydrate and recovery of normal muscle function after high intensity exercise, opening a completely new market for whey permeate, a natural complex of milk sugar, minerals and peptides, obtained after whey protein is extracted.

Suzane Leser, Volac’s Head of Nutrition, describes whey permeate as the new natural alternative to traditional sports drinks: “Milk today is recognised in sports for its potential to provide all of the nutrients needed for recovery, and lactose is the natural sugar in milk that replaces muscle energy stores. Whey permeate, naturally rich in lactose, becomes one attractive alternative to added sugar in water-based sports drinks.”

Despite increased marketing of lactose-free dairy products, Volac indicates that the movement is driven by self-diagnosed cases of lactose intolerance and it may downtrend as reports show that over 95% of people digest lactose normally.

Suzane Leser, Volac’s Head of Nutrition.

Suzane Leser, Volac’s Head of Nutrition.

Leser adds: “As the good vs. bad sugars debate evolves, lactose increasingly stands out due to its low glycaemic index, as well as its levels of sweetness. Also, dental health is one major concern around the use of sugars in sports drinks, and lactose is the least cariogenic carbohydrate available.”

“A typical sports drink made with whey permeate would also replace electrolytes; it’s a natural source of phosphorous, potassium and chloride, as well as sodium, the main electrolyte lost through sweat. And permeate is not entirely free of protein. It contains a small amount of whey peptides, which could carry additional health benefits” adds Leser.

Natural Appeal

Whey permeate is already used across Europe in beverages with a natural appeal, in similar ways to coconut water. For example, Latella, which is a fruity whey beverage, has been on the Austrian market for more than 30 years.

“What is quite unique is that the use of whey waters dates as far back as the 17th century, as historical records report of the widespread use of whey for its health properties,” comments Leser.

Michael Hiron, Volac’s Head of Dairy and Lifestyle Ingredients.

Michael Hiron, Volac’s Head of Dairy and Lifestyle Ingredients.

Michael Hiron, Volac’s Head of Dairy and Lifestyle Ingredients, suggests that whey permeate is one solution that could help recover the downtrend recently seen in the soft drinks market: “The most affected category by the war on sugar appears to be health drinks. In fact, recent Mintel research show that brands need to identify and engage with prospective consumers, and drinks made from natural ingredients show increasing potential.”

Innovation

“The first example of innovation in the European sports nutrition market is already out there, with Iso-Charge™ isotonic drink from The Protein Works, launched last summer. It is made with a dual carbohydrate blend of Volactose® whey permeate and coconut water,” adds Hiron.

Volac will be presenting a range of concept products incorporating their Volactive® and Volactose® ingredients for visitors to sample at this year’s FI Europe exhibition.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 24, 2018Scandinavian Wine Expo
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
  • May 2, 2018The Food and Drink Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements