FDBusiness.com

Milk Complex of Natural Sugars, Minerals and Peptides to Bring Health Back to the Soft Drinks Market – Volac

 Breaking News
  • Irish Distillers to Invest €150 Million in Sites in Cork and Dublin Irish Distillers has announced investment of over €150 million in its sites in Cork and Dublin to meet demand for its products as the Irish whiskey renaissance continues apace. This is accelerated by the continued growth of the company’s flagship Jameson brand, which is now in double or triple-digit growth in more than 80 markets [...]...
  • Kepak Sweeps Up Seven Awards at Blas na hEireann Irish meat processor Kepak Group has picked up seven awards at this year’s prestigious Blas na hEireann Irish Food Awards, including a Gold award for its newly launched Centra Irish Angus Sirloin Steaks with Pink Peppercorn Butter. As one of Europe’s leading food innovators, Kepak was up against the top Irish producers in a range of distinct [...]...
  • Chr. Hansen Acquires Dairy Ingredient Supplier Through the acquisition of Austrian-based ingredient supplier Österreichische Laberzeugung Hundsbichler, Chr. Hansen will further expand its enzyme production and presence into the traditional segments of specialty cheeses. Hundsbichler products are widely recognized for high quality, and this acquisition will enable Chr. Hansen to offer cheesemakers a second-to-none product portfolio in the animal rennet space. The acquisition [...]...
  • Croxsons Pulls Out All the Stops For HMS Spirits Company Leading glass packaging company, Croxsons, recently came to the aid of start-up artisan gin distiller, the HMS Spirits Company, to fulfil an urgent packaging requirement. The distiller had found itself without a closure for its latest release, Mary Rose Gin, a small batch London Dry Gin produced to celebrate Henry VIII’s famous warship. The distiller, who [...]...
  • Mains Overtaking Bottled Water Coolers in West Europe 102,500 more water coolers were installed across West Europe in 2017, marking a 3.4% increase and taking the total to 3.1 million, according to a new report from the sector’s leading specialist consultancy Zenith Global. The number of mains water, point of use coolers rose by 6.2% to reach 46.9% of the total, up from [...]...

Milk Complex of Natural Sugars, Minerals and Peptides to Bring Health Back to the Soft Drinks Market – Volac

Milk Complex of Natural Sugars, Minerals and Peptides to Bring Health Back to the Soft Drinks Market – Volac
September 03
10:28 2015

Earlier this year sports nutrition earned its fifth EU-approved health claim related to carbohydrate and recovery of normal muscle function after high intensity exercise, opening a completely new market for whey permeate, a natural complex of milk sugar, minerals and peptides, obtained after whey protein is extracted.

Suzane Leser, Volac’s Head of Nutrition, describes whey permeate as the new natural alternative to traditional sports drinks: “Milk today is recognised in sports for its potential to provide all of the nutrients needed for recovery, and lactose is the natural sugar in milk that replaces muscle energy stores. Whey permeate, naturally rich in lactose, becomes one attractive alternative to added sugar in water-based sports drinks.”

Despite increased marketing of lactose-free dairy products, Volac indicates that the movement is driven by self-diagnosed cases of lactose intolerance and it may downtrend as reports show that over 95% of people digest lactose normally.

Suzane Leser, Volac’s Head of Nutrition.

Suzane Leser, Volac’s Head of Nutrition.

Leser adds: “As the good vs. bad sugars debate evolves, lactose increasingly stands out due to its low glycaemic index, as well as its levels of sweetness. Also, dental health is one major concern around the use of sugars in sports drinks, and lactose is the least cariogenic carbohydrate available.”

“A typical sports drink made with whey permeate would also replace electrolytes; it’s a natural source of phosphorous, potassium and chloride, as well as sodium, the main electrolyte lost through sweat. And permeate is not entirely free of protein. It contains a small amount of whey peptides, which could carry additional health benefits” adds Leser.

Natural Appeal

Whey permeate is already used across Europe in beverages with a natural appeal, in similar ways to coconut water. For example, Latella, which is a fruity whey beverage, has been on the Austrian market for more than 30 years.

“What is quite unique is that the use of whey waters dates as far back as the 17th century, as historical records report of the widespread use of whey for its health properties,” comments Leser.

Michael Hiron, Volac’s Head of Dairy and Lifestyle Ingredients.

Michael Hiron, Volac’s Head of Dairy and Lifestyle Ingredients.

Michael Hiron, Volac’s Head of Dairy and Lifestyle Ingredients, suggests that whey permeate is one solution that could help recover the downtrend recently seen in the soft drinks market: “The most affected category by the war on sugar appears to be health drinks. In fact, recent Mintel research show that brands need to identify and engage with prospective consumers, and drinks made from natural ingredients show increasing potential.”

Innovation

“The first example of innovation in the European sports nutrition market is already out there, with Iso-Charge™ isotonic drink from The Protein Works, launched last summer. It is made with a dual carbohydrate blend of Volactose® whey permeate and coconut water,” adds Hiron.

Volac will be presenting a range of concept products incorporating their Volactive® and Volactose® ingredients for visitors to sample at this year’s FI Europe exhibition.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements