FDBusiness.com

Mindful Choices – The Key Food Driver For 2018

 Breaking News
  • Millenials Adopt a Fouth Meal Culture There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is the way people think about snacking and what is considered to [...]...
  • European Commission Proposal to Support Irish Beef Producers Impacted by Market Uncertainty EU Member States have agreed to a proposal from the European Commission to make €50 million available to Irish beef farmers, which can be matched by national funds to reach a maximum of €100 million. The establishment of the fund reflects the European Commission recognition of the particular challenges facing the Irish beef and veal [...]...
  • Givaudan Opens New Flagship Innovation Centre in Switzerland Givaudan, the global leader in flavours and fragrances, has officially inaugurated its new flagship Innovation Centre in Kemptthal, Switzerland, aimed to accelerate its global efforts in creating differentiated and sustainable flavour, taste and fragrance solutions for the food and beverage and beauty, personal and home care industries. The SFr120 million centre, Givaudan’s largest investment in research [...]...
  • Brits Get a Taste For Cocktails Nine million consumers are enjoying cocktails when they go out, making this one of Britain’s fastest growing drinks categories within spirits, according to exclusive new research by out of home food and drink expert CGA. The popularity of cocktails, and the fact they are more widely available, has helped boost sales through Britain’s pubs, bars [...]...
  • New Artificial Intelligence Tool Predicts How Much Milk 1.5 Million Cows Will Produce Arla Foods has developed a new artificial intelligence tool to better predict their milk intake from farmer-owners. This means that 200 million kilos of milk can now be utilised better each year making Arla’s value chain even more sustainable. Every year, Arla collects around 13 billion kilos of milk from their 10,300 farmer-owners across Northern Europe. [...]...

Mindful Choices – The Key Food Driver For 2018

Mindful Choices – The Key Food Driver For 2018
November 15
10:13 2017

The increasingly thoughtful and mindful consumer will continue to catalyze changes in the way that companies produce, package and label their products. More conscious than ever about making responsible food choices, 4 in 10 US and UK consumers increased their consumption of “healthy foods,” 7 in 10 want to know and understand the ingredient list, 1 in 5 in the US are most influenced by “real” ingredients, and ethical claims on packaging are top of mind. In response, better-for-you claims continue to be on-trend, having increased their market penetration from 42% in 2012 to 49% in 2017 YTD.

“Today’s consumer displays a high level of mindfulness about well-being and the environment,” reports Lu Ann Williams, Director of Innovation at Innova Market Insights. “So it is no surprise that consumers are becoming increasingly mindful in their food choices, wanting to know what is in their foods in order to make decisions about health, sustainability and ethical issues.”

“Mindful Choices” leads the list of Innova Market Insights’ Top Ten Trends for 2018, where the company continuously analyzes global developments in food and drinks launch activity and consumer research to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond.

Innova Market Insights’ top five trends for 2018 are:

  1. Mindful Choices. Consumers are more conscious than ever about making responsible food choices, and increasingly want to know what is in their food and how it is produced. Innova Market Insights research data indicates that 1 in 2 US, UK and German consumers read ingredient labels often and that 7 out of 10 US and UK consumers want to know and understand ingredient lists. At the same time, rising levels of interest in ethical issues have resulted in the use of ethical claims for food and drink NPD soaring in recent years, with a CAGR of 44% over the 2011-2016 period.
  2. Lighter Enjoyment. As consumers continue to look for ways to eat and drink more healthily, lightness in terms of alcohol content, sweetness, flavor, texture or even portion size is increasing its appeal, although definitely not at the expense of a familiar, high quality and indulgent taste profile.
  3. Positively Processed. As consumers become more concerned about naturalness and minimal processing techniques, the industry is reviving traditional processes such as fermented foods and cold brew tea and coffee, alongside the development of new ones.
  4. Going Full Circle. The notion of closing the circle is increasingly taking hold, with greater consumer expectation that companies and brands will be more resource-smart via developments such as tip-to-tail eating, innovative uses for food waste and more biodegradable and renewable packaging.
  5. Beyond the Coffeehouse. While coffee is clearly trending among Millennial and Generation Z consumers, tea is also seeking to reinvent itself among the younger generations. With the taste and experiential associations of coffee and the healthy image of tea, the industry is increasingly using coffee and tea as ingredients and flavors outside the hot drinks and iced tea and coffee sub-categories across a wide variety of products as varied as energy bars, yogurt and jam.

The other trends identified by Innova Market Insights are:

  1. Say it with Color
  2. Dining Out, In
  3. From Snacks to Mini Meals
  4. Ocean Garden
  5. Bountiful Choice

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: Food Packaging

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements