FDBusiness.com

Molson Coors Enters Russian Beer Market With Coors Light

 Breaking News
  • EU Agri-food Exports are Holding Strong The value of EU agri-food exports reached €137.9 billion in 2017, corresponding to a sustained increase by 5.1% in value terms compared to 2016. Published by the European Commission, the latest monthly trade report details the export values for different sectors and origin. Major gains in annual values have been achieved in agri-food exports to the USA [...]...
  • Danone Continues to Make Solid Progress With Strong 2017 Results Danone has posted consolidated sales of €24.68 billion for 2017, up by 2.5% on a ‘like-for-like New Danone’ basis (reflecting the integration of the WhiteWave acquisition), including a 3.9% rise in value showing continued mix and value enhancement in all business sectors, which offset a 1.4% decline in volume. Full-year reported sales were up 12.5% [...]...
  • Nestlé Reports Weak Sales But Margins Improve Nestlé has reported a 0.4% increase in sales to SFr89.8 billion (€77.7 billion) for 2017. Net divestments reduced sales by 1.9%, largely related to the creation of the Froneri ice cream joint venture. Foreign exchange had a minimal negative impact of 0.1%. Organic growth was 2.4%, with 1.6% of real internal growth (RIG) and pricing [...]...
  • Customized Ingredient Solutions are the Way to More and Better Gluten-free Bakery DuPont Nutrition & Health has announced the results of a consumer survey where consumers in four key European markets were asked about their attitudes to gluten-free bakery products. The survey results have revealed untapped potential for bakers to develop more and better-quality products with extra nutritional benefits. While only an estimated 1 percent of the population [...]...
  • Leading Retailers Join the UK’s Big Plastics Debate Coca Cola, Co-Op, Asda, Marks & Spencer and Iceland will come together under one roof for the first time at Packaging Innovations 2018, to talk about the UK’s hottest topic – plastics in packaging. These leading brands will form a panel, as part of the show’s Big Plastics Debate, discussing the road ahead for packaging [...]...

Molson Coors Enters Russian Beer Market With Coors Light

Molson Coors Enters Russian Beer Market With Coors Light
June 30
11:21 2010

Molson Coors Brewing Company, the North American beer group, has launched the Coors Light brand in Russia. Coors Light in 330 ml bottles will be available in supermarkets, grocery stores, convenience stores, as well as selected bars and neighbourhood stores across the Moscow region.

With consumption per capita at around 71 litres and a market size of approximately 100m hectolitres in 2009, Russia is the fourth largest beer market in the world by volume and has seen significant growth in beer sales in the past decade. International premium brands that are locally produced, in particular, have grown in popularity in Russia and despite this year’s decline due to new taxes, the category shows signs of even greater growth potential in the coming years.

With the support of a new Russian team based in Moscow, Molson Coors will manage the marketing and advertising of the Coors Light brand, while Moscow Brewing Company (MBC), which has a new state-of-the-art brewery in Moscow, will brew and distribute the brand.

Founded in early 2008, Moscow Brewing Company is one of Russia’s leading producers and importers of beer and beverages. Its beer and beverage manufacturing facility was commissioned in October 2008 and is located in Mytischi, Moscow Region. The initial production capacity of the brewery is 240m litres per annum and gradual expansion is planned to 600m litres.

“As the fourth largest beer market in the world, Russia has always been an attractive opportunity for us to expand our brand presence, particularly with Coors Light, which is quickly emerging as a global brand. Not unlike what we have done successfully in other international markets, our strategy has been to create local partnerships to establish a brand presence, invest behind the brand to expand its appeal and leverage opportunities to strengthen our route to market,” explains Kandy Anand, president of Molson Coors International. “Our partnership with MBC in Russia is consistent with this strategy and we are confident in our ability to attract Russian beer drinkers to our special brand and succeed in this large and promising market”

In line with its international development strategy, Molson Coors has also recently announced partnerships with Mahou San Miguel in Spain, with Viet Thai in Vietnam, and most recently a joint venture with Si’hai Brewery in China. Coors Light is now available in more than 25 countries worldwide.

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements