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Molson Coors Expands in China

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Molson Coors Expands in China

Molson Coors Expands in China
September 22
13:44 2010

In line with its strategy of increasing its exposure to emerging beer markets, Molson Coors Brewing Company has completed its $40m acquisition of 51% controlling interest in a joint venture with the Hebei Si’hai Beer Company, a regional Chinese brewer.

The joint venture, Molson Coors Si’hai Brewing Company, will provide Molson Coors with a platform to further expand its distribution channels throughout China and give the company greater control over brewing, increased cost efficiency, and more flexibility on packaging and brand innovation in order to grow in the market.

Since entering the Chinese market in 2003 with Coors Light, Molson Coors has enjoyed a rapidly growing business with its leading international brand, which is now available in more than 40 cities across China. The new joint venture will provide opportunities to further expand the sales and distribution of Coors Light and regional Si’hai beers.

Molson Coors is a leading global which operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the UK and Ireland through Molson Coors UK.

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